Videos. Videos. And videos. Video marketing is huge. Whether you love it or loathe it, it is here to stay. It’s only going to get bigger.

When you think about it, virtually all social networks allow the use of video and Live on their site.

You see …

People love watching videos.

Which makes video content marketing a fantastic platform to grow an audience … and a very effective strategy for building an email list.

For one thing, the responsiveness of a prospect is much higher when they watch a video that appeals to them … like when you want them to engage on a video post or ‘opt in’ for a free offer.

What’s more, if you want to attract the right people to you and build a relationship with them, videos can be a powerful platform for connecting with your target market.

It bridges the gap from someone being a cold lead to a warm prospect.

And with videos, you can provide interesting and useful content, build on credibility, bring in leads and grow your email list, all at the same time.

With the aim of building a long-term relationship towards trust.

Think about it … conversions and sales are built on the all important TRUST.

So essential. 

Two Simple Video Content Marketing Strategies

Funny thing is, I use to hate the idea of getting in front of a camera, and drawing attention to myself. It wasn’t me.

Although I knew this form of marketing is beneficial in many ways … and a very effective strategy for building an email list, I resisted it for some time.

And when I decided to give Facebook Live a go, it was nerve wrecking. The first few tries were terrible. But I gained plenty from the experience.

Not surprisingly, the organic reach from the videos were far greater than the standard posts.

Even today, I still get organic reach from my older videos. Which is a bonus.

And if you are still sitting on the fence about video marketing, don’t. It’s time to seriously put it into action.

The reality is, you’re going to muck up your Lives and videos MORE than a few times. I have.

But that shouldn’t stop you from growing your business.

When it comes to shooting your videos, remember to include the following …

1. Introduction With a QUESTION
2. Educate with High Quality Content
3. CALL TO ACTION!

With that said …

Here’s 2 video content marketing strategies to grow your list.

Video Marketing Strategy #1. Facebook Paid Ads.

)There are many benefits of using Facebook Paid Ads. I’ve covered this in a post – Are Facebook Ads Worth It?

Really, it is a fantastic way to get your message in front of your ‘target’ audience quickly … and cheaply.

By simply taking advantage of a Conversion campaign or even a video engagement campaign, you can use a video content to get in front of people and drive traffic to your list.

You can even retarget the people who have engaged on your page (and have not yet joined your email list) with more quality video content marketing.

Powerful.

And consider this…

When there are close to 2 billion monthly active users on Facebook, I reckon there will be a tiny fraction of your group of people hanging around there looking for answers.

Plus …

For as little as $2 a day, you can start targeting your group of people with a free lead magnet.

If you want more leads from Facebook, an online video marketing campaign via Facebook ads is worth the effort.

Also, here’s two key additional Facebook marketing tactics you can focus on to build an ever-growing audience.

Video Marketing Strategy #2. Youtube.

Youtube is an effective video marketing strategy to generate leads online in the long run.

Producing video content that gives people what they want, no matter what … builds up your credibility.

And the nice bit, you can use YouTube to potentially bring in free organic traffic within the video search and Google.

A recent addition to Youtube has been Shorts, Google’s answer to Tik Tok.

‘Shorts’ is a video clip (up to 60 seconds) where you can post videos to get quick traffic for leads.

Much like Facebook Story, you can drive quick traffic to your website with Shorts.

Or if you want quick results, you can take advantage of YouTube paid ads.

And with your videos if you optimize the Youtube video with the right keywords, and have a call to action to your blog or landing page, you can generate a steady stream of organic leads.

And grow your email list.

It’s powerful.

In Conclusion …

In my experience, the two strategies outlined have been extremely effective, and can be equally effective for you.

However, consistency is the key here.

You have to make the effort to put out new informative videos … and experiment to get your desired results.

The great thing about video marketing … it can establish a connection with your audience in a quick manner.

The nice bit about videos …

When you have finished a recording, you can get on with other business stuff knowing your message will be delivered as intended.

Also, with a well optimized video (especially on Youtube), it can bring in free organic leads long after it has been published.

But if you want to generate leads in quick time, give Facebook Ads or even Youtube Ads a go.

You Might Want to Check This Out Too

How to Get More Reach With Your Facebook Live Videos – 5 Simple Ways to Maximize Your Exposure For More Traffic

Struggling to Get Traffic To Your Contet  – Here’s 6 Marketing Strategies to Drive More To Leads To Your Business

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. Two effective video marketing strategies you need to know to build a hungry audience.  

2. How to grow a warm audience and turn them into interested customers.

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