Repurposing video content is an effective way to scale your content.

Don’t waste one single Live Video when you stop broadcasting.

Because, if you treat it as a one time thing, you will be missing out on more traffic, more leads and more sales.

That’s a big mistake I made early on. I would go Live, end the broadcast and just leave it alone with no second thoughts.

Then, I would just check the stats to see the reach and engagements.

Bad idea.

However, you can breathe more life into your Live videos simply by repurposing video content.

What Does It Mean To Repurpose Your Video Content?

Think of it as reusing video content, like your Live stream.  This means for me, I can turn an existing video content into different formats so I can increase my reach.

Which is a fantastic way to scale.

Before I go on: It’s no secret that video marketing, especially Live video streaming, is huge.

Not only can it generate more exposure, it can help quickly boost your personal brand. Only, if you focus on delivering content that helps people.

When it comes to Live broadcasting, the biggest challenge is to get it in front of the people who need to see it.

Sometimes, the platform will give you a good reach. Other times, not so.

And it sucks when the algorithms can dictate the reach your videos can have.

This is when repurposing video content greatly helps!  

What Are The Benefits of Repurposing Content?

The main benefits of repurposing video content are:

• If you have an existing content that has performed, you can recycle it as it might have a chance to generate the same result, or better.
• Let’s face it. Not every content will be a winner. Why not repurpose a Live video that didn’t perform well, spruce it up and give it a chance to redeem on another platform.
• Increase your reach across different platforms. 
• Increase your brand presence online.
• Optimize your time. This means, by reusing one piece of existing content, you not only save time, you can scale and focus on other areas of the business. 

How Do I Repurpose Live Video on Facebook?

Now, if you want to turn your Live videos into multiple pieces of content, I’m going to share some well known ways to repurpose them.

You may even find the following strategies boring.

But, it’s so easy to do. Just needs a bit of your time.

But if you want more exposure, it’s worth the effort.

The big plus of repurposing video content. You’ll be stressing less over content creation. I know I have. Here we go:

1. Don’t Turn Your Back on YouTube

Youtube is wildly popular. You wouldn’t want to miss out on this opportunity here to get more eyeball traffic to your content.

And if you optimize it well for the community, you can get some Youtube love (and some Google love too).

To get it going, I’m going to assume you’ve been Live broadcasting from your Facebook Page. And recording the video on landscape.

Simply, go to ‘Creator Studio’, which by the way is a neat tool for managing and scheduling your content.

Then visit the ‘Published’ tab.

Select ‘Live Videos’, choose the Live video and then ‘Download HD’.

You can even do this with pre-recorded videos too.

While you’re at it, make sure you add an ‘intro’ and an ‘outro’ for your videos. It’s a way to jazz it up for the community.

Another way to get a presence on Youtube is with Shorts (videos under 60 seconds). Again, hugely popular.

You can easily clip one of your long form videos into Shorts using the Youtube App (or even Canva), and publish it there.

And, if you want to skip the editing stuff, you can easily record a portrait video for shorts.

I’ve gotten quick traction with Shorts. More so than my Long form videos. So give it a go.

2. Turn It Into a Story

Facebook story gets top billing on newsfeed. So, it makes sense to take advantage of this prime real-estate for more eye traffic.

With Creator Studio, you can clip your Live Videos and Long form videos for Facebook (and Instagram) Story and Reels. It’s just another boring way to reuse your videos for more exposure.

You can even do this with the Youtube App. Simply trim and select the clip you want, and you’re good to go with Shorts (and even on Story too).

3. Turn It Into A Blog Post

This can be either an easy or harder task.

For the easier way, you can use Rev or Simonsays to transcribe your video. Once it’s done, tidy up the transcribed text, and then post it with the video.

If you want to go the manual way, you can use ‘Creator Studio’ or even Youtube to grab the transcription, which then requires editing, as it will not be entirely accurate.

Depending on the length of your video, this will require a bit of your time.

However, I’m surprised with the accuracy of the AI transcription. Not bad at all.

But I must admit, I normally prefer creating the video content (Live or pre-recorded) around the topic of my post. Which for me, I found it easier to craft the video script for.

This means, I would firstly create the blog post content, edit it, then create the outline for my video, go Live and then ’embed’ the Live Video (or Youtube video) along with the post.

4. Bribe Your Readers

A free bribe can be awesome. No, I don’t mean bribing a police officer out of a speeding ticket.

Much like step 3 above, you can easily record your video, get it transcribed and then turn it into a handy lead magnet (a guide, or even an ebook).

You know, the ones you can bribe your leads, in exchange for an email address

It’s a fantastic way to build an online audience by turning them into email subscribers with a FREE bribe.

I’m big on building an email list, because it can help build a relationship based on trust and value. This means, helping email subscribers as best I can.

Why not bribe your reader, at every chance.

5. Lend Your Voice To Podcasting.

Your voice can be helpful too.

You see, there’s a big pocket of people who love listening to audio. And you can easily extract your audio component from any video for podcasting.

If you’re on Windows, you can use Movie Maker to ‘Extract Audio’ or google online for an audio extractor to get it done.

Once you have the MP3 file, you can then start podcasting the episodes and get it out to various podcast directories.

Nice.

Give It A Go Now.

How I wish I had taken advantage of my Live Videos earlier. Simply by repurposing video content, I could have scaled my content marketing, saved lots of time and increased my reach.

The next time you broadcast, make sure you turn every Live Video into a valuable piece of content, and give it new life across different formats.

Start with one now, and recycle it every time.

And then experiment with other channels. Get it out and see what works for you.

The ones that do work, replicate it. So you can passively attract the best prospects online.

Although it will require a bit of time and effort to put together, it will be worth the effort.

There’re just some boring ideas you can use now, to take your Live Videos further.

Simply by repurposing video content, you’ll be squeezing more out of your videos for more exposure.

If you got value from this post feel free to share it!

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Bye for now,

Jason Ou