Not using the power of this handy highly automate email marketing feature is frankly stupid.

It’s fine to build a list – which you should.

And when you do build an email list, you have to focus on delivering value. This means for me, helping readers as best I can.

But, in order to take the relationship with a subscriber to the next level, knowing exactly what they want is huge. It allows me to deliver a more focused content that they care about.

That means, emailing more personal stuff that matters to them.

It’s a personal choice when I view Youtube videos about high intensity body weight workouts, because it’s what I’m interested in.

It’s personal when I can Pin my favorite images onto the relevant Pinterest board because those topics matters to me. And so on.

Personalisation – it is not about first/last name. It’s about relevant content. – Dan Jak

And with most solid email marketing systems, it has a feature that allows you to do just that.

I must admit that when I first started, its a function that I have not used enough of. So, stay tune for it below.

It would have been far easier and quicker to deliver the right content to specific readers who wanted it. 

If I had emailed the stuff they’re most interested in, I’m sure my conversion would have been far better. I’m glad to say, I’ve learned from smarter people who knew more than I did.

Instead of blasting emails to a broad list of subscribers, or even just emailing it once, I’ve been able to send out a more thoughtful campaign.

Which is awesome.

As I’ve progressed with my email marketing journey, I’ve seen an increase in both my open and click rates.

And a decrease in Unsubscribes.

Even better, I’ve been able to solely target readers who have not opened my recent emails simply by resending messages once, twice or even three times.

And it is thanks to this email marketing feature.

You see…

The big key with email list is categorizing audiences into different segments.

This allows you to send targeted content to help a specific group of readers looking to solve a problem.

Email marketing segmentation helps you to discover untapped potential in your mailing list and take advantage of it. – Neil Patel

This means, you can direct, say social marketing content to one group of subscribers, paid advertising content to another segment, video marketing content to another different segment … and so one.

By taking this simple step, you can easily deliver laser focused content that will be more likely be consumed by a specific group of readers.

Which increases your open rate, build more trust and improve your conversion rate.

3 Ways You Can Segment Your Email List

1. Your Welcome Email Matters

Don’t waste this opportunity, just to say ‘Hello and here’s your product you’ve signed for’.

Take advantage of your Welcome email by placing links to extra helpful content.

It’s a great way to gauge on the topics each email subscriber is most interested in.

This helps to cut through the noise, and allows you to deliver a focused content to a target audience.

2. Reach out to the inactive ones

This means, segmenting a group of inactive email subscribers who have not engaged for a period of time, say 3 months.

You then plan a campaign focused on getting them to reengage again, or leave your list.

If a subscriber does decide to opt out, you shouldn’t take it personally. It just means, they’re not the best prospect for you.

You can then focus your energy on the better ones on your list.

3. Target Non Openers

I got hooked on this idea from a post I read. I honestly cannot remember where.

Ever since then, I would not only send one email, but two, three or even four of the same emails, but with different subject lines to subscribers who missed my emails.

I do this because not very subscriber will have the time to read every email in  their inbox.

It could be due to their work schedule, personal circumstance, my email subject line, and etc.

If you choose to do it, which I highly recommend you should, it goes something like this.

Send the first email. Then wait for a day.

People who did not open my email, I would create a segment. Call it, ‘non-open 1’

Send second email with a different subject line to segment ‘non-open 1’. Wait for a day.

People who did not open my email, I would create another segment. Call it, ‘non-open 2’

Again, send the third email with a different subject line to segment ‘non-open 2’.

People who did not open my email, I would create another segment again. Call it, ‘non-open 3’.

And so on.

I repeat this until I was happy with the result. There’s no rule to the number of times you should email to the non openers. I’ll leave that to you.

Since I’ve been at it, I’ve noticed my list being more responsive.

The key here is, focus your time on the subject line to make it pop with the reader.

And if you want to take email segmentation to another level, so you can increase your conversion rate even more, read here.

In the post, you will get easy steps to creating segmented audience and simple tips to get emails opened for more sales and sign ups.

Here’s 7 simple tips to get started with segmentation with Aweber, read here.

For Aweber users, these 7 simple tips will help kickstart segmenting your list the right way. My personal favorite is Step #7.

Finally…

When it comes to email marketing, you need to email good, quality content, first. It’s about them.

As well, why you’re at it, why not divide your list into different audiences, and give each of them the content they need most.

Educate, help and inform … and then drive them to things that make you money

Do it this way, you can increase the open rate (reduce the number of unsubscribes) and improve the conversion rate.

If you got value from this post feel free to share it!

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. The key with email list is knowing exactly what your readers interested in. To do this, you need to create a segment of readers which helps you to deliver the exact content he or she is interested in.

2. Your ideal customers are not all the same. Some will be interested in your offers and lead magnets. Others will want more specific education. This means, you need to direct content to the right segments.

3. If You’re Sick of Chasing People And You’re Ready To Have Them Chasing You Then Click Here.

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Aweber

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