What if you could turn one piece of content (like a blog post), and turn it into multiple versions of it for your social posting. This is where repurposing content content comes in, and with great effect.

But, before I go on … I must point out that, although it may sound easy and painless, it does require a bit of effort and time to repurpose content.  Hence, I had the word ‘sorta’ in my post title.

My own experience of repurposing a blog post into a video content was at times time consuming. I could’ve (should’ve) outsourced that part of the work. But, I just wanted to give it a go.

Anyway, the end result, I was able to transform one blog post into multiple versions of the post, which greatly amped up my content distribution, and across other platforms.

Worth the effort? Totally.

If you want to stay on top of your content marketing, and show up consistently (Facebook, email, blog, etc), then repurposing content is a must have content strategy. And by repurposing content, you can get your message out to a whole new audience and attract new prospects to your business.

What is Content Repurposing?

Here’s a nice summary …

Repurposing content is a strategy to build off your previous content successes. It takes existing published content, refreshes it and puts an entirely new spin on it to create something new and different. If you’re looking to get more for your content buck, read on. – Salesflare

Which leads me to this …

By publishing useful content in various formats (video, audio, text, etc) that your readers want to consume(post, video, audio, etc), not only will you get more mileage out of your content, you’ll be able to reinforce your message, gain extra authority and reach new audiences.

So How Do You Repurpose Content?

Here are Top Tools & Examples For Repurposing For SM – From inforgraphics, Lists to transcribed text (using Youtube’s free service), you’ll get plenty of great examples on how to use your evergreen posts and more to your advantage.

Read this too …

If you have never repurposed content for social posting, here’s top 3 deadly mistakes made when repurposing content you should avoid. Do it right, and you can passively attract the best prospects online by focusing on good content that will help your people out.

Related Reading : 6 Content Marketing Strategies To Generate Red Hot Leads Online: Besides repurposing content to share more value and attract the people you want, here are more content marketing ideas to promote your brand and passively generate more hot leads.

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Bye for now,

Jason Ou

Click Here For The Guide

“8 ESSENTIAL STEPS TO LEARN NOW TO

RECRUIT EASILY – REJECTION FREE –

WITHOUT HAVING TO CHASE PEOPLE DOWN …

& GROW A BIG TEAM FAST”