Create Engaging New Content With Content Curation

Coming up with content on a consistent basis for your readers can be hard work. Even when you’re on top of your content, it can be at times difficult to come up with ideas to post, or even talk about. I’ve struggled with it too, which leaves you feeling really frustrated.

But what if you could magically get inspired by gathering an article, or two, or three or more, and create engaging articles with content curation. That is, sharing content of value with your readers.

You see, that’s the power of curating content. You can share it in your blog, social media, podcast and videos.

It’s what I’ve done as part of my overall content strategy. A mix bag of my own content, and content curation every other week. It makes life so much easier.

(I’ve actually shared a link to a useful guide that gives you examples on content creation later, so read on.)

And there’s nothing wrong by sharing value that will help your readers. That is the goal of providing content.

I’m not going to go deep on this, but here’s a good summary of it.

In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. That enhanced content delivers added value to the target audience who consumes it after it’s published. – Susan Gunelius, Forbes

However,

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Simply sharing a link or two won’t be enough. Instead, curate the articles you’ve shared.

For example, you could compile a weekly best of article(s), explain your reasons why you’ve shared the article(s), or highlight best part of the article(s) in a post, attribute it and expand on the idea with your take.

You can curate it in many ways. Just be sure to share value with your readers. If you want examples on how to curate content and put it into action….

Check out this handy post on Content Curation: A marketer’s guide to creating engaging new articles, as it will give you ideas on ways to curate impactful posts.  The nice thing about curating content, you’ll be spending less time spinning your wheels and delivering great value for your readers.  

Resources To Grow Your Business With

Aweber

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Bye for now,

Jason Ou

Click Here For The Guide

“8 ESSENTIAL STEPS TO LEARN NOW TO

RECRUIT EASILY – REJECTION FREE –

WITHOUT HAVING TO CHASE PEOPLE DOWN …

& GROW A BIG TEAM FAST”

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