In my most recent post, you discovered the keystone to network marketing success. Read it here.

In the beginning, the thought of getting in front of a video didn’t appeal to me. Why? I was giving in to fear. The fear of sounding and looking stupid. The fear of being a really awkward clown, who’s not funny nor silly. For most people starting out with video content marketing, it’s totally understandable.

When it comes to trying something that’s not comfortable, we all have this fear within. A fear of failure.

Personally, when it came to video marketing, I had to do it.

If I wanted to make any progress, even a small one, I had to ditch my fears, do it and get over the fact that I will look awkward for my first 50 plus videos.

As Dale Carnegie points out…

Do the thing you fear to do and keep on doing it… that is the quickest and surest way ever yet discovered to conquer fear.

For sure, if you want to increase your brand exposure, conversions, and help educate your audience, then video marketing is an effective communicational channel.

It’s really like a virtual bridge that speeds up the connection between your prospects and your brand.

And if you haven’t realize by now, most, if not all, social networks like Facebook allow users to post and share their videos and Lives.

This is because it can draw the attention of viewer easily.

Also, not only are videos a fast way to get your message across easily, it is also an effective way to build your email list of hungry prospects and customers.

People who you want to work with.

You see …

As long as you provide great content, content that helps educate people. Content that your people wants to read.

Viewers will respond more positively after watching a video, and leave their name and email to subscribe to your list. Which gives you the chance to deliver more value so you can build your personal brand, and then make the sale.

And, if find you writing a chore and a huge pain in the you know what, video marketing is a fantastic option.

What Are The Benefits Of Video Marketing?

I’m not going to go in full detail here, but here are a few benefits:
You can

• Increases your personal brand awareness
• Build the trust and credibility
• Increase sales
• Increase your email subscribers
• Influence buying decisions
• Videos more digestible
• Reach other people who prefers watching video
• Bump up conversions
• Social video generates more shares.

Again, it’s the content that matters in the video. Aim to deliver useful content that informs and educates your target audience.

3 Video Content Marketing Tips For Beginners

1. Facebook Video Ads.

Want a fast way to get your video out, and to a specific audience?

Why not try Facebook Video Ads.

Not only is Facebook is the biggest social network, it has a darn effective advertising platform.

There’s plenty of options (engagement ads to conversion ads) availabe within Facebook Paid Ads to give your videos more reach and exposure.

And there’s an enormous number of people watching videos on Facebook.

Here’s a couple of stats compiled from 99Firms

• More than 4 billion video views take place on Facebook every day.
• 500 million viewers watch 100 million hours of video content on Facebook daily.
• 65% of all Facebook video views come from mobile users.

HUGE NUMBERS, right?

What’s more … Facebook highly favors Lives and videos as a majority of their Facebook users prefer watching videos.

As a sidenote, I get more organic reach and engagement from my Lives than the standard text and image format.

Look, if you want to get your message out super fast, create a video, set up Facebook Engagement Ads to go out to a selected group of people.

A target audience who potentially will respond more positively to what you have to offer.

In regards to the video length, it can be as short as 30 seconds or longer than 5 minutes.

But, make sure the content is useful. Just give it a crack, test out a few videos and find the right length for your video ads.

And as always add a call to action and a link for viewers to sign up.

A nice bonus with Facebook Paid Ads, you can target people on Instagram too.

But you’ll need to have an IG account to be able to target users of IG.

How Effective Are Video Ads?

According to an Hubspot article

Most marketers feel that video is a brilliant investment for lead generation. 86% of video marketers say video has been effective for generating leads, up another 2% from 2021 and up 5% since 2019.

I reckon, Yes. You ought to be trying video content marketing too.

2. Youtube.

It’s huge.

With over 2.0 billion monthly active users, Youtube’s reach is second only to Facebook.

But, when it comes to content – YouTube is still the reigning king.

With this search engine, you can drive FREE organic traffic to your website, and potentially drive more leads online … long term.

As well, Google loves videos! Which means you can increase the likelihood that your target audience will find you when searching for relevant information on Google search.

Again, if you create and ‘optimize’ videos targeting keywords and topics around what people are looking up on the Youtube (and Google search), you can get potentially get free organic leads over time.

With a search engine like Youtube, optimizing a video can go a long way in boosting your presence and reach.

Here are a few key steps to generating leads with Youtube

• Optimize your title and content in the description.
• Add YouTube cards.
• Add Content cards.
• Promote landing pages with end screens.
• Organize your content into playlists.
• Respond to and encourage comments.
• Add a note and link to a landing page in your description box to encourage people to sign up for your email list.
• Get you video out at optimal times.

A nice handy Youtube research tool to consider is VidIq.

It gives you a host of information from the number of monthly searches on a keyword to providing useful numbers on a competitor’s channel.

A little bit more info can make a difference.

As well, you can use Youtube paid ads to drive targeted traffic to your videos and email list.

And you can retarget people based on engagement to your YouTube videos.

Powerful.

As always the aim of every video is to educate viewers, answer and respond to questions, and provide calls to action (CTA) to get viewers to join your email list.

3. Pinterest.

A social media site that should not be overlooked is Pinterest.

Aside from pinning eye catching images, you can now pin videos (4 seconds to 15 minutes long).

Again, with a platform like Pinterest, you can create videos (and Pins) that will educate and help your viewers.

A well optimized pin (video or image) can generate FREE organic leads over and over.

So why not repurpose your Facebook Lives or Youtube, and Pin the videos in Pinterest for more organic leads.

Alternatively, you can encourage Pinterest users to watch full length videos on YouTube, and grow a Youtube audience. To do this, you can produce trailers and shorter snippets to attract your Pinterest Followers and traffic to view the complete video on your YouTube channel.

As well, for faster results, take advantage of Pinterest Paid Ads and pin point your videos to a specific audience.

Again, this is another effective video marketing strategy to grow your email list.

Something of note here, according to Statista…

As of the second quarter of 2021, Pinterest had 454 million monthly active users worldwide.

It may not be as big as Facebook or Youtube, but the numbers are still pretty significant.

Which gives you an opportunity to build your reach and presence in a platform that is less crowded and less competitive than the big Two.

Just do it…

Videos are huge, and it will only get bigger.

If you haven’t started, then this the time to level up your business with video marketing.

With videos, you can get your message and information out in a short time. Shorter time needed that a standard text.

Plus with videos, you can show and tell more effectively than any other format.

Which makes it more engaging for the viewers and can build that much needed relationship with them.

And since video marketing is an effective tool to building a connection with an audience, you can easily promote your email list and talk about the value by signing up to your email list.

So take advantage of Youtube, Facebook and Pinterest to scale up your business.

If you got value from this post feel free to share it!

And to help you get the most from this post, I’ve compiled a free mini workbook. A downloadable PDF version of this post plus 3 action questions to get you started, now.

You can click on the banner below.

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. 3 easy video content marketing tips to increase sales and sign-ups.

2. Why getting over your fears of video marketing matters.

3. If You’re Sick of Chasing People And You’re Ready To Have Them Chasing You Then Click Here.

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.

With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It’s a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Videos. Videos. And videos. Video marketing is huge. Whether you love it or loathe it, it is here to stay. It’s only going to get bigger.

When you think about it, virtually all social networks allow the use of video and Live on their site.

You see …

People love watching videos.

Which makes video content marketing a fantastic platform to grow an audience … and a very effective strategy for building an email list.

For one thing, the responsiveness of a prospect is much higher when they watch a video that appeals to them … like when you want them to engage on a video post or ‘opt in’ for a free offer.

What’s more, if you want to attract the right people to you and build a relationship with them, videos can be a powerful platform for connecting with your target market.

It bridges the gap from someone being a cold lead to a warm prospect.

And with videos, you can provide interesting and useful content, build on credibility, bring in leads and grow your email list, all at the same time.

With the aim of building a long-term relationship towards trust.

Think about it … conversions and sales are built on the all important TRUST.

So essential. 

Two Simple Video Content Marketing Strategies

Funny thing is, I use to hate the idea of getting in front of a camera, and drawing attention to myself. It wasn’t me.

Although I knew this form of marketing is beneficial in many ways … and a very effective strategy for building an email list, I resisted it for some time.

And when I decided to give Facebook Live a go, it was nerve wrecking. The first few tries were terrible. But I gained plenty from the experience.

Not surprisingly, the organic reach from the videos were far greater than the standard posts.

Even today, I still get organic reach from my older videos. Which is a bonus.

And if you are still sitting on the fence about video marketing, don’t. It’s time to seriously put it into action.

The reality is, you’re going to muck up your Lives and videos MORE than a few times. I have.

But that shouldn’t stop you from growing your business.

When it comes to shooting your videos, remember to include the following …

1. Introduction With a QUESTION
2. Educate with High Quality Content
3. CALL TO ACTION!

With that said …

Here’s 2 video content marketing strategies to grow your list.

Video Marketing Strategy #1. Facebook Paid Ads.

)There are many benefits of using Facebook Paid Ads. I’ve covered this in a post – Are Facebook Ads Worth It?

Really, it is a fantastic way to get your message in front of your ‘target’ audience quickly … and cheaply.

By simply taking advantage of a Conversion campaign or even a video engagement campaign, you can use a video content to get in front of people and drive traffic to your list.

You can even retarget the people who have engaged on your page (and have not yet joined your email list) with more quality video content marketing.

Powerful.

And consider this…

When there are close to 2 billion monthly active users on Facebook, I reckon there will be a tiny fraction of your group of people hanging around there looking for answers.

Plus …

For as little as $2 a day, you can start targeting your group of people with a free lead magnet.

If you want more leads from Facebook, an online video marketing campaign via Facebook ads is worth the effort.

Also, here’s two key additional Facebook marketing tactics you can focus on to build an ever-growing audience.

Video Marketing Strategy #2. Youtube.

Youtube is an effective video marketing strategy to generate leads online in the long run.

Producing video content that gives people what they want, no matter what … builds up your credibility.

And the nice bit, you can use YouTube to potentially bring in free organic traffic within the video search and Google.

A recent addition to Youtube has been Shorts, Google’s answer to Tik Tok.

‘Shorts’ is a video clip (up to 60 seconds) where you can post videos to get quick traffic for leads.

Much like Facebook Story, you can drive quick traffic to your website with Shorts.

Or if you want quick results, you can take advantage of YouTube paid ads.

And with your videos if you optimize the Youtube video with the right keywords, and have a call to action to your blog or landing page, you can generate a steady stream of organic leads.

And grow your email list.

It’s powerful.

In Conclusion …

In my experience, the two strategies outlined have been extremely effective, and can be equally effective for you.

However, consistency is the key here.

You have to make the effort to put out new informative videos … and experiment to get your desired results.

The great thing about video marketing … it can establish a connection with your audience in a quick manner.

The nice bit about videos …

When you have finished a recording, you can get on with other business stuff knowing your message will be delivered as intended.

Also, with a well optimized video (especially on Youtube), it can bring in free organic leads long after it has been published.

But if you want to generate leads in quick time, give Facebook Ads or even Youtube Ads a go.

You Might Want to Check This Out Too

How to Get More Reach With Your Facebook Live Videos – 5 Simple Ways to Maximize Your Exposure For More Traffic

Struggling to Get Traffic To Your Contet  – Here’s 6 Marketing Strategies to Drive More To Leads To Your Business

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. Two effective video marketing strategies you need to know to build a hungry audience.  

2. How to grow a warm audience and turn them into interested customers.

Bluehost

Bluehost is a great starting point for beginners or bloggers who want to switch to a reliable web hosting service. And it gives you the best bang for your buck – starting at $2.95 a month*.

With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It’s a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.