Since search, Facebook advertising is providing businesses, both small and large, a fantastic opportunity to find their ideal audience.

And the businesses and individuals who are taking this opportunity are getting a big edge.

As an entrepreneur, I get that it’s easy to get caught up with the need to get things done consistently – posting Lives and videos, blogging, email marketing, or even talking to your prospects, the list goes on.

The thing is we cannot do it all. It’s time consuming.

But what if we can leverage Facebook to save MASSIVE time to scale up.

Whilst allowing us to lay a solid foundation for other parts of the business.

This is where Facebook paid marketing has it’s many advantages.

And the great thing is … it is not only limited to the experienced marketers only.

Whether you are new to paid ads or sitting on fence about it … or even simply worried about losing money – which is natural – then hopefully this article will open your mind to the opportunities that Facebook ads can offer.

8 Benefits of Facebook Advertising

1. Your target audience is there.

According to Statista, there are roughly “2.85 billion monthly active users as of the first quarter of 2021“.

And it is still growing!

To put it in context, the number of users on Facebook (for that first quarter only) is larger than the population of China.

With such a whopping number of users, I’m pretty sure there’s potential customers there.

Of course, not every potential prospect will join you or buy your products.

That’s just the reality.

And if you’re marketing to everyone, you’re literally wasting money and killing your business.

Instead, you need targeted traffic. That means, you want to be able to capture the attention of your ideal audience.

And to that you need to focus your advertising and content to a laser targeted audience.

Do this … you’ll find it a much easier time to create messages that will tap into their struggles and desires.

Which will grab your prospect’s attention.

And I’m sure you will find a good percentage of a target audience in the 2.85 billion active users on Facebook.

Some of you may argue, people go to Facebook not to buy.

But that’s where smart marketing for ‘targeted traffic‘ comes in.

Look, your ideal audience is there somewhere – it’s just a matter of fishing them out with the right message.

2. It is is cheap.

For as little as $1 buck a day, you can get your Facebook advertising up and running as soon as today.

Even with a tiny budget, you can reach a huge number of prospects that meet your specific criteria. Quickly.

Imagine if you spend $2 and get $2 back? Better still, imagine getting back $3, $4, $10 or more on a $2 spend? Not bad at all.

And the beauty of this – you can set the daily limit and not let your budget blow up.

When you set it up and let it run, it is a very cheap and effective option to send targeted traffic to a website or to a Facebook post.

Compared to other online marketing platforms, Facebook advertising is cheap.

3. QUICKLY Scale Your Business FAST!.

Say you uncover Facebook ads that passively pulls in the leads, or even a few sales.

The next step is to scale up the reach by increasing your budget ad spend … incrementally.

If a Facebook ad converts at a small budget of $2 a day, it can convert just as well at $5, $20, and at even higher.

Which makes it exciting.

An automated marketing system that passively attracts the people you want to the business, even while you sleep is a huge time saver!

4. Exceptional targeting capabilities.

Remember I mentioned about targeted traffic?

To be successful at finding an audience with Facebook advertising, you need the right kind of traffic.

One of the many benefits of Facebook advertising is the different ad types like video ads.

What’s more, you can get more granular with Facebook targeting.

You can literally laser in on Matt Morris, Eric Worre, Biden or even the Prime Minister of Australia.

Better still … you can even drill the details down to behaviors, interests, demographics, connections, age ranges, languages, or locations.

You can even layer the specific details upon each other to pinpoint target YOUR ideal prospects.

Lastly, if you have a brick and mortar business or helping a local business with Facebook advertising, the location targeting is very useful.

5. Tracking capabilities.

Numbers are important. No point in spending your hard earned money in advertising when you don’t know what you’re getting back in return.

A huge benefit of Facebook advertising is it’s tracking.

It tracks everything … like the number of people who viewed an advert to the number of people who landed on your opt in page.

Good measurable results.

On it’s platform you get a big range of analytics from:

• Reach
• Link Clicks
• Link Click Through Rate
• Cost per link click
• Cost per conversion
• And more

For Facebook to be able to track, you’ll need to insert a simple coding for Facebook Pixel to work it’s magic.

6. Allows you to find new RED HOT Leads

When you have an audience that have already engaged on any of your posts or videos, you can create copies of them. No joke!

Using the “lookalike audiences” feature, Facebook will scour and find NEW people who have similar interests in your business.

Lookalike audiences can be created with conversion pixels, fans of your Facebook page and more.

To pinpoint it down, you’re able to set the size and targeting options to get a more accurate reflection of your target audience.

It really takes a lot of the guessing work out to find a bigger audience.

7. Attract the best prospects online.

Instead of chasing people around with a hidden agenda to get them to join the business, why not leverage Facebook advertising to get people to come to you.

With paid marketing, you have the ability to let your ideal prospects know you have what they need. To help them fix a problem.

The aim here is to offer them something of value that will attract them to you.

Become a prospect.

And for you to follow up and close.

8. Retarget Ads to On the Fence Leads.

Still unsure? What about the ability to retarget or remarket your advertising via custom audiences.

The power of Facebook ads is the ability to retarget your content to people who have visited your site to the people that have engaged on your posts and videos.

These are hot prospects most likely be interested in your product or opportunity at some stage.

With this custom audience, you’re able to stay in front of them and give your prospect a push down a sales funnel.

Are Facebook Ads Worth It?

If you want an inexpensive marketing system that gives you massive leverage in both time and prospecting … then heck YES!

The benefits of Facebook advertising far outweighs the disadvantages.

And the awesome bit, you can filter out the people who don’t qualify, leaving you the best people to work with. These are the people who will be most interested in what you have to offer.

Which boils down to figuring out what they want or need to solve, create an offer that gets them excited, and watch your business grow!.

As well, in any marketing effort, you must have a clear objective and a plan in place. It’s pointless wasting money on an ad campaign and just hope for the best.

Have a strategy!

And remember, it’s all abut testing and trialing to find the good ones before you can see any results.

If by chance you’re unsure on how to build your business online, read this – “6 Key Strategies to Grow Your Network Marketing Business Online”.

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. 9 simple post ideas to boost your Facebook engagement.

2. Building a solid relationship with your prospects.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Attraction Marketing Formula

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou

How to get more engagements on your Facebook content?

Let’s face it, it’s not easy at first. But if you practice the habit of being active, the more results you’ll see.

And the more engagement you get, the more love Facebook will give you.

That means more organic traffic.

But without any engagement there’s no way you can build any kind of relationship with your audience.

When you have no relationship, this means no leads, no customers, and no sign-ups.

So how do you fix it?

For one, it’s important that you start posting consistently to get your message out. DAILY.

To do this, here are 9 Facebook engagement post ideas for more traction

9 Simple Facebook Engagement Post Ideas

1. Tap into Perfect Post Times

Want more engagements from your post?

Why not time your posts during peak times, especially when your followers are most active.

Which increases the chance of getting Facebook comments and Likes.

If you want to zero in on the best times to post, check out Sprout Social report on best times to post on social media.

Please note that stats supplied from Sprout Social are recorded in USA Central Time.

The takeaway here is – for an effective Facebook engagement strategy analyze both the numbers in your Facebook Page Insights and the chart below to have a better idea of the best time to post on Facebook.

However, do note that these numbers are data only. So please don’t get too overly anal over the times.

Instead, find a balance of the best times to post, but most of all, post consistently.

If it’s two posts a day, then it’s one to two posts a day.

Not one post every few months.

You get the drift.

2. Focus On Your Audience.

Don’t make the mistake of boxing in your brand.

Get creative and be entertaining.

Say you have a Facebook page for an ice-cream business.

Should you only post content related to ice cream?

Although I love ice-cream, you shouldn’t be just posting about ice-cream.

For one, there’s only so much you can post about it on a daily basis.

And it get’s pretty boring and repetitive if all the content is about ice-cream.

When it comes to your Facebook engagement post ideas, vary it.

Don’t focus solely on your brand or product. It is NOT all about you.

It’s about your audience, your fans.

People go on Facebook to unwind and be entertained.

So be interesting and entertaining in some way to drive the engagement.

The key here is understand your target audience.

Know what keeps them up at night, their struggles, needs, wants, desires, fears, dreams, goals and interest. Everything.

Because it really doesn’t matter if you’re “interesting” to the wrong audience right?

And CAPTURE attention to stop the scrolling.

With …

• Attention grabbing post headlines.
• Eye catching images. Especially the ones of YOU living it up with a smile.
• For an easy reading experience, consider using short paragraphs and plenty of white space.
• To add a bit more pop into your paragraphs, sprinkle in a few emojis.

Once you start to embed that idea into your strategy, increasing Facebook engagement becomes much more realistic.

So get creative.

Post for your audience.

3. Delve Into Your Popular Posts.

Go back to what works.

Using Facebook Insight to break down the activity, you can easily identify and analyze the most popular posts.

The ones that had plenty of reach and engagements.

Then DO THE EXACT same thing and see what happens.

Rather than playing guessing games, the numbers will paint a nice picture of what worked and what didn’t.

Which … allows you to recreate the same social buzz again.

4. Add Your CTA.

Add a ‘Call to Action’ in your posts.

Whether it is to ‘Tag Your Teammate’, ‘Like This Post If You …’, ‘Comment below with your thoughts’ or “Click this link to check out my latest blog post”, etc, add a reminder for your reader to take action.

It’s a way to allow fans to engage.

And one quick and simple way to do this is to post a question. Or you can start a series of post where you pick your reader’s brains.

Encouraging engagement and comments within your post are fine. Just don’t go out begging for them.

5. Shorten Your Posts.

Do you suffer from this sometimes? That writer’s block.

If you just don’t know what to say in your post … it’s OK to keep it brief. And to the point.

You see …

Your posts doesn’t have to be a 1000 worded essay. Unless you are an exceptional copy writer, most long form posts can put off more than a few readers.

And do note that users on social platforms like Facebook and mobile users are scrollers. We only have a short few seconds to grab their attention.

Hence eye catching images and an easy to read post format will often stop the scrolling.

Here’s 3 ideas for bite-sized content:

• Ask quick questions to pick your follower’s brains. People love giving opinions. So why not give your reader an excuse to express.
• Handy quotes or stats from an article that require a click for more context.
• Short or quick-witty statements coupled with a picture.

When you think about it …

A sentence is all you need to grab the readers’ attention.

So keep it simple.

6. Create List Posts.

Start a Bullet List grab. Not only does it captures attention, it’s easy to scan.

An example of a list grab is like this post you’re reading now … “8 Simple Facebook Post Ideas For Increasing Engagement” – change

People, like me, love to read bullet point lists. It’s gives you a nice snap shot of what you’re going to read.

And the white space in between the each point is easy on the eye.

As always, be sure to make the post relevant to your target audience wants, needs, and desires.

7. LIVES and Videos.

Videos are huge.

Whether it is LIVES, pre-recorded videos or even animations, a majority of people on social will gravitate to them.

And videos do encourage more engagements.

With videos, you can can encourage engagements with questions or even ask for it.

Plus, people do like to voice their thoughts during certain points of a video.

But more importantly, videos gives you the platform to build both influence and credibility.

You see…

When people see you and hear you on video, they get an idea of who you are. Your brand.

Plus, if your message is relevant to them, it draws their attention even more.

And the more videos you can produce, the more know, like, and trust you will bank with them.

Which can lead to more buys and signups.

Give videos a go today!

While you’re here … if you are stuck for ideas on what to post on social media, watch this Youtube below!

8. Tell Stories.

People love stories.

It grabs and keep attention.

Whether it is your own story of personal struggles or desires … or someone else’s, stories do tap into the emotions of your target audience.

It’s relatable with them.

The experience and the vulnerability you share draws them closer to you.

A connection.

And when you do, your people will engage on your posts!

9. Reply And Comment Back.

Be responsive to every comments and even likes.

You can ….

Get back to them with thoughtful comments.

Thank them for liking the post.

And even ask them what they liked about the post.

It’s really an opportunity to build more engagement within your posts.

And when you try to personally connect with the people who have taken the time to comment, it shows them you are listening to them.

Which is a big plus for YOU … and can score you more interactions in the future.

There you have it …

Nine effective Facebook engagement post ideas for boosting your organic reach.

With these simple ideas, you can easily take action right now … and get more traction.

When you think of the popular business brands and personal brands on Facebook, they are actively present – CONSISTENTLY posting and engaging with their followers.

So give it a go …

It is the ideal time to start posting and increase engagement for your posts

If by chance you’re stuck for ideas on what to post on social media, pop over to my other post – “8 Sneaky Ways To Find Endless Social Media Content Ideas”.

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. 9 simple post ideas to boost your Facebook engagement.

2. Building a solid relationship with your prospects.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Attraction Marketing Formula

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou

Not only is Facebook Lives a fantastic platform for building engagement, you have access to a few benefits

1. Built-In Analytics features to track video performance.

2. Access to the world’s largest online audiences on social media.

3. You have the ability to launch your live videos with Facebook paid ads to reach more of your target audience.

4. A flexible platform for both internal or external business use.

But did you know you can repost a Facebook Live video and leverage it to drive more traffic leads and sales?

Most marketers think that Facebook live is a one time thing.

However, you can repurpose the Facebook live videos and turn the video into a long lasting evergreen content for your marketing purposes.

You can post the videos to YouTube, Instagram, your blog and more.

In this post you’ll learn how to repurpose Facebook Live Video and create more leads, sales and sign-ups for your business.

5 Ways to Repurpose Facebook Live Video

1. Repurpose Facebook Live Video for YouTube

YouTube is the second largest search engine in the world.

So why not take advantage of it as YouTube can provide additional opportunities and traffic for your content to be found.

When you optimize the video properly for YouTube, your video might get indexed on Google search.

Giving you more organic reach. Potentially, more leads.

Which is a major reason to repurpose your Live video for YouTube.

A note here :
Facebook Live and YouTube are two entirely different platforms.

Please do not ‘upload’ a vertical Live video format ‘as is’ without any changes.

Do yourself a big favor and optimize it … and edit the video (with transitions, captions intros and outros) for a good YouTube experience.

And take advantage of Youtube Shorts – it’s like Tik Tok – and it’s huge too. 

So grab the best part of your Facebook Live, edit in portrait mode and upload it as Shorts for more organic reach.

2. Embed the video into a blog post

3. Transcribe Your Video

Now, if you hate writing, this is for you.

Download your Facebook Live video (with a free tool like Fdown.net) and have it transcribed using a service like Rev.com or SimonSays.io

Both tools are simple to use, inexpensive and has a quick turn-around.

With the transcribed content, you can post it to your blog and include the video.

Yes it may be the same content, but remember, some of your people will prefer reading over watching a video.

But … you now have a new, valuable blog content.

As well, you can take the best bits of the content as micro content and post it as social content. No more stressing on what to post!

And to extend the mileage of the content, spin (try Quillbot, it’s free) the transcribed content for more social postings or into a new blog.

4. Repurpose Facebook Live video into a podcast

Best thing is …

You can listen to any podcast while you’re on the go.
 
Which is very convenient.
 
To kickstart your own podcasting, here’s a quick hack.

Download a free software tool like Movie Maker or Real Player.

These nifty tools have a simple function that allows you to extract the audio content from the Live video,  and then turns it into a MP3 format.

With the MP3 file, you simply upload it to your podcast host and launch your episodes.

For more organic traffic, create a podcast RSS feed and submit it to Podcast directories!
 
For podcast hosting solutions, there are many services to choose from – Buzzsprout, Blubrry, Castos, to Podbean – just to name a few

5. Edit your Live Video to share on other social platforms

YouTube is not the only platform for sharing and which videos other social media platforms like Pinterest Twitter and LinkedIn happy option to promote videos.

Although every social platform is built differently, expect different results.

What works for one platform doesn’t necessarily mean it will be as effective on the other platform.

And you might want to re-edit (or trim) the Facebook Live video to suit the platform for a good user experience.

For platforms like Pinterest and Instagram, you would trim your Live down to between 10 to 15 seconds. Just make sure you include a ‘Call to Action’ at the end of the trimmed down version.

Editing Facebook Live videos (like paying attention to the aspect ratio, style and objective) for each social platform is a must.

Not only will it enhance the user experience, it will be more effective for lead generation.

So skip the quick re-upload job.

There you have it.  Five simple ways to promote and extend the life of your Facebook Live videos.

With video marketing, it is an effective tool to build your personal brand. Not only do videos lend your voice and image to your brand, it can quickly build a relationship with your audience.

It’s what we want.

And it is an awesome platform to share loads of content. Great content that benefits your target audience.

Which helps build the know, like and trust.

Plus when you repurpose the Facebook Live videos, you have turned one piece of video content into multiple pieces of evergreen content, giving you more reach and more content.

And with very little extra work.

WPX Hosting

It’s a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Attraction Marketing Formula

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou

Want to write more effective Facebook ads?

…the kind that demand attention, encourage your audience to take immediate action, and warm cold prospects into hot, ready-to-buy customers?

Well, you’re in luck…

Because I’m about to reveal the five psychological elements your Facebook ads and posts should contain to passively attract new prospects and customers, as well as, improve your recruiting results using social media.

I’ll provide examples and discuss how to hit on these five psychological elements using minimal text (yet maximum effect).

But first, let me tell you what NOT to do on Facebook.

First…

Do NOT talk about your company!

ways to post on social media.

They give distributors pictures of their product and logos of the company and tell them to go out and paste them everywhere.

They claim this is to “brand the company.”

But, here’s the thing…

No one cares about the brand of ANY company unless they understand how that company can help them! 

And here’s the real kicker…

If you post about how your company can help your audience and provide the name of the company, then people will simply Google the company themselves and bypass you entirely (since you gave them all the necessary information)…

Which means they won’t purchase the product or join the company through you, because you are no longer required to complete those transactions.

So, if you don’t want that to happen, then…

Don’t post anything related to your company!

post information about your company all over social media.

Again, you want to keep the mystery, because you are encouraging people to reach out to you to learn more.

Frankly, you want people to see YOU as the source of the solution to their problems.

…not your company.

Thus, If they have…

• Skincare issues
• Financial issues
• Lack of energy issues
• Weight loss issues

…whatever their problem, you want to be the source your prospects seek when it comes to that particular issue to receive a certain benefit.

ways to post on social media.

They give distributors pictures of their product and logos of the company and tell them to go out and paste them everywhere.

They claim this is to “brand the company.”

But, here’s the thing…

No one cares about the brand of ANY company unless they understand how that company can help them! 

And here’s the real kicker…

If you post about how your company can help your audience and provide the name of the company, then people will simply Google the company themselves and bypass you entirely (since you gave them all the necessary information)…

Which means they won’t purchase the product or join the company through you, because you are no longer required to complete those transactions.

So, if you don’t want that to happen, then…

That’s how you build a brand and authority

Now, let’s break down the five psychological elements I recommend for most Facebook posts or ads.

And look, you don’t have to include all five, every single time.

And the five elements don’t have to all be articulated individually, in, say, separate sentences.

But your ads and updates need to hit on at least three of these elements to be effective on Facebook.

Starting with…

In traditional marketing or online marketing specifically, what’s been effective in the past is beginning an ad with the message, “Attention {Blank}.“

For example…

• Attention diabetes sufferers!
• Attention network marketers!
• Attention WAHMs (work at home moms)!
• Attention… “whomever!”

They just spell it out—stating exactly who the ad is for.

Now, that can be effective with other ad platforms.

But the problem with Facebook is they DO NOT allow you to do that in your advertising.

Note you can “flag” your audience using your personal profile, but it comes off a little cheesy and ‘salesy,’ though it is effective.

However, you can’t do that using paid Facebook advertising, because their policies don’t allow you to call people out on their personal attributes.

So, another effective way of grabbing attention is to…

Share something from your personal experience

A good example of this comes courtesy of an ad by one of our students, Hannah Gorvin.

She was targeting network marketers (she’s selling training) and her ad says…

Note how she’s saying something that subtly contradicts the worldview of most network marketers, regarding how a business is built.

Here’s another example from one of our ads, which is a little bit more in your face…

That statement grabs attention (and might even build some rapport).

Here’s another one (that combines a few elements)…

One surefire strategy to grab attention is to…

State something that’s contradictory to what people in your market commonly believe

One of my mentors is in the intermittent fasting market.

That means ketogenic living, which is a certain diet you follow for weight loss and health.

His opening statement was…

That definitely grabs attention.

Hopefully, these examples give you some ideas.

Now, one further comment about using contradictory statements…

You don’t want to challenge deeply-held beliefs. You don’t want to “go for the jugular” too hard.

For instance, don’t go after politics or religion.

But you can challenge a certain aspect of doing business in a particular niche without upsetting people too much.

That’s fair game.

Next, you must demonstrate credibility and authority.

A credibility or an authority statement can be achieved with data, statistics, or social proof (such as testimonials).

Or it can be related to people you’ve helped accomplish certain results in your market.

For example, if you help somebody lose weight then you can specifically state what you’ve helped them accomplish.

And by doing that you’re sharing information that shows authority and also provides you with credibility.

Plus, when you share quantified data (in the form of numbers), people just automatically assume it’s true.

Authority is the product of such claims.

For example…

• “I’ve helped X amount of people in this market.”
• “I’ve helped X amount of people accomplish X, Y, Z.”

These type of statements position you as the authority on the subject matter in question.

Note: whenever you’re making a claim it’s important to state your results aren’t typical and you’re not guaranteeing anything.

You can also frame this in an expert positioning way by saying…

One of my ads says…

That’s an attention-getting statement, yes, but it’s also an authority statement.

I said we taught these folks how to recruit without prospecting, and immediately following this claim, I detail a real-life case study.

This offers credibility because it’s proof that we’ve done what we said.

Next, I’m going to discuss what makes your ad unique.

One of the features you’re presenting should be unique or different from what’s in the marketplace.

Or you’re simply sharing your story because your story is going to be unique from anybody else’s story.

An example of a unique promise or mechanism is, again, going back to the contradictory statement from before…

That’s compelling because recruiting without prospecting is unique in the marketplace.

I’d never heard that claim before.

Here’s another ad from our student, Hannah…

That statement grabs attention (and might even build some rapport).

Here’s another one (that combines a few elements)…

What’s unique is saying, “interested people started reaching out to me,” because that’s not the normal experience of a network marketer.

People don’t reach out to you if you’re a network marketer; they run from you!

So that’s a unique promise.

Also, Hannah shares all these points in her ad through the telling of a story, telling her journey, so the entire ad is wrapped in something unique, which is her personal experience.

No one can take your personal experience from you.

It’s always going to be unique.

So number three is a unique promise or a personal story and number four is the thing that you must have in all of these.

You must convey to your audience there’s a benefit to receive.

The good thing is, if you share the results you’ve produced for people, it’s implied that you can help others get similar results as well.

There’s an implicit benefit, so in many ways, credibility elements also serve as benefits.

This is what I mean when I say these five elements don’t need to be addressed line-by-line.

You don’t need five different ideas, sentences, or paragraphs in the post.

The content can overlap and cover two different elements at the same time.

Like our example…

I already mentioned this grabs attention.

Plus, it also builds authority (and credibility via the case study).

It’s a unique promise and there’s an implied benefit: we’re going to show you how to recruit people.

It’s not explicit.

But it’s implied by saying, “We taught these folks how to recruit,” followed by, “Click here to learn more.”

Our student, Hannah, shares her story in one of her ads…

Hannah’s targeting network marketers for the purposes of providing training, and by the way, her statements are all true.

This is what we do here at Elite Marketing Pro, we teach network marketers how to do this type of stuff, so there’s nothing inaccurate about her ad.

Let’s say you’re in the weight loss market…

Your ad might say:

You offer them the benefit, and then if you want to enhance that benefit, you list out all the things that they don’t have to do (that they hate).

You provide the benefit without the pain normally associated with doing that thing.

Maybe you sell natural skincare that’s effective without chemicals.

Again, you have to be really careful when you’re advertising to make sure you don’t violate any rules with Facebook.

But, when you’re posting on your personal profile, you can pretty much get away with anything (though it’s always a good idea to keep in compliance with your company’s guidelines, of course).

Don’t get me wrong, I’m not encouraging you to make hyperbolic, ethically-borderline claims.

But you must always convey a benefit.

Last, but of great importance, is…

You must always include a call to action with some sort of urgency.

For instance, Hannah’s call to action is…

She’s offering to engage in a conversation.

That’s a little bit different from what most advertisers are doing.

Now, a call to action can simply be…

Hannah’s targeting network marketers for the purposes of providing training, and by the way, her statements are all true.

This is what we do here at Elite Marketing Pro, we teach network marketers how to do this type of stuff, so there’s nothing inaccurate about her ad.

Let’s say you’re in the weight loss market…

Your ad might say:

Most simply, a call to action is you instructing your audience what to do next…

1. “Click to see more”
2. “Comment below for more information”

Option #2 is something I recommend for most network marketers.

If you’re doing a post, ask people to comment below or send you a private message—that’s a call to action.

Why would you do that?

Well, because you’re getting them to reach out to you as opposed to you prospecting and reaching out to them.

The point of passive marketing or passive prospecting is for people to reach out to you

Now you just need to add urgency.

How can you give them a reason to act now?

Well, let’s say it’s a weight loss product of some kind; you can say…

• Only ten available!
• Offering these free for a limited time!
• Offering a discount for a limited time!

You create urgency so that they reach out and take action now.

Now, sure, not every post or every ad needs urgency, but it is very useful and underutilized.

Don’t spam your links!

When I’ve mentioned, “click to read more,” as the call to action in some of the examples above, the ad in question is taking the audience to a piece of content that’s informational in nature (much like the post you’re reading now).

The content is not trying to hard-sell them on an opportunity, it’s offering them more value.

However, in the network marketing space, if you’re just trying to generate more prospects for your business, then I recommend your call to action is to have people comment or private message you for more information.

It’s the quickest and most efficient way of doing so.

Do that and…

You’re going to immediately generate more prospects and leads

Ignore the training your company gave you if they’re telling you to spam your links and the product all over the place.

And if you just take action on what I shared with you here, I guarantee you’ll be getting much better results than whatever your company is teaching you.

Now, here at Elite Marketing Pro, we primarily focus on how to leverage paid Facebook advertising (as opposed to using your personal profile).

Personal profile updates are cool, sure, and you can get traction there, but advertising can reach further—a lot further.

Imagine being able to expose your message to millions of people for a few extra bucks a day.

Using paid advertising, you’re able to scale your efforts and your team members will be able to scale as well.

Sincerely,
Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

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Bye for now,

Jason Ou