It’s not easy crafting engaging emails that your readers want. If the content doesn’t connect with a reader, then there’s no way you can build the relationship, and make money.

Listen:

When I first started my home business, I often read about the importance of email marketing. But, I never pursued it because I thought it was too hard.

Frankly, I was too lazy. I wasn’t thinking long term because I wasn’t prepared to put in a bit more effort.

I was looking for quick results. Which is not the right way to build a business, offline or online.

I thought just by pasting content on a platform will be enough to get the sale. Boy, was I dumb.

Since then, I’ve been sending emails consistently. And a damn lot of them.

The point?

If you are using social media to build a business without building a list of your best prospects, then you could land yourself in a world of pain.

While social media is a great platform for generating traffic, you’re not in control of the business. Social platforms, like Facebook, Instagram, and the likes are.

With a simple trigger (decided by their own AI system), your personal profile or even your business can be shut down.

In an instant, you’ve lost all your followers, your fans and your traffic.

I’ve personally had my Facebook personal profile shut down. And I wasn’t even spamming, or even using it.

Or what if Facebook or a social media platform suffers an outage, for even a day?

Can you imagine how devastating that would be?

I’ve heard of small businesses that over relied on Social Media as a form of communication, and were unable to fulfill orders.

“With Facebook being down we’re losing thousands in sales. It may not sound like a lot to others, but missing out on four or five hours of sales could be the difference between paying the electricity bill or rent for the month.” – Mark Donnelly, HUH Clothing. Excerpt from The New York Times 2021 article.

Why Email Marketing is Important?

This highlights the point of having a business model that (you and ) I must have total control over.

An asset (email list) that I own, where Facebook and other social media cannot touch it.

An asset that allows me (at a push of a button) to reach and connect with my audience in a personal way and increase sales at an affordable way.

Unlike an email list, you have no control over whatsoever over Facebook or other social media platforms.

The rules are their rules. They own the platform.

But with your own email list of a warm and hot audience, you have the control! Which gives you an effective channel of communication to attract and enroll customers and new reps without being pushy.    

Email marketing is the most effective channel to grow your home business.

Leverage Social Media

You can literally connect your audience at a push of a button.

Plus this is where the real advantage of having an email list is, the relationship building.

Related Reading : How to Create An Email List

Slowly, over time your audience will start to know, like and trust you.

Which allows you to develop a positive influence with you list.

How cool is that?

But if your sole focus is to continually pitch in your emails you will lose credibility, quickly.

Instead, lead with value.

Your emails should have 3 purposes:

1. To build a relationship
2. To follow up
3. To promote and sell your product or opportunity

What about Facebook Messenger and chatbots like Manychat?

Let me say this.

These are great tools, the icing on the cake for engaging with your audience.

And the more you can reach out, the better.

However your primary goal is to always drive these prospects over to your email list.  ALWAYS.

Again … with your email list, you have total control.

So how do you start writing emails?

1. Picture who you’re talking to

By now, you would have dialed in on their pain, problems, frustrations, dreams and desires.

Imagine yourself having a conversation with this individual, your ideal prospect.

And before you start typing away, ask yourself the following 3 questions-

1. What does this individual would like to hear?
2. How can I inspire this individual?
3. How can I make a connection with this individual?

If you can answer those question, it will be so much easier to create content that will resonate with your individual.

And don’t come in with the mindset that “I need to sell” or “I need to promote my opportunity”.

Instead think of how you are going to provide value for the individual.

2. What are the others doing?

There are a huge number of messages available on social media and via emails.

And in order to stand out from an ocean of marketers, you have to be unique.

Otherwise, people will tune out.

I always come in with a purpose of how I can serve and help them. Yet, at the same time, how I can make my message different and standout in both the newsfeed and the inbox.

When you write a post, think of ways to inspire and teach your audience.

3. Tell stories.

People love reading stories.

Whether it is about your personal life, your kids, your neighbors, a weird holiday, a book you read, a recent movie, a birthday party you attended or a quote, it makes it interesting.

By sharing a slice of your life in your email, you are giving a piece of you … and making a connection.

4. Stand out

You’re not going to be the only one who is sending emails out to your prospects.

You just have to take a look at your inbox and see how many marketing messages you receive.

And in order to grab your individual’s interest, your subject line has to be compelling enough to provoke the interest.

A headline that will scream “Open me now”!

Here’s a couple of examples:

“How to lose 10 pounds in 7 days”
“How to recruit and sponsor new people without pressuring people”
“Do this and get more prospects”

If you know what your individual wants, you can craft a subject line that will catch the attention, and stand out amongst a bunch of messages in their newsfeed and emails.

Related Reading : How to get higher email open rates

5. Transition

You’ve created the story, and now it’s time to segue to the product, service or opportunity.

6. Your call to action

This is where you tell them to what to do next – “go sign up here” “grab this guide here”, “see this” or whatever action to take.

Always. Include a call to action in EVERY email and every message.

If want to learn how to set up an automated prospecting and business building system that attracts endless new prospects and teammates with SM and email marketing, read here.

That’s It … 

A framework to start writing your email.

But learning to write emails that are effective will take time and practice.

It’s a skill that needs plenty of attention.

But if you keep at it consistently and write emails, you can only get better and build the all important, credibility. That, know, like and trust.

And when the time is right for them, they will reach out.

There you have it, 6 steps to crafting your emails to your list.

Which finally takes me to this ….

If you have not been building an email list, then it’s time to grab the control away from the social media platforms.

Start attracting people to your email list by leveraging Facebook and social media platforms (both ads and organic posts) to weed out the people who do not make the cut, leaving you the cream of the crop to work with.

By growing that email list of subscribers, it allows you to consistently craft emails to build the connection with your audience.

If executed correctly, Email marketing is one of the most profitable elements of your business!

Not too sure how to create an email list? Here’s 3 simple tools that will help you generate an ever growing list of hungry prospects.

If you got value from this post feel free to share it!

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. 6 straight forward framework to building your downline with email marketing .

2. Why email marketing is important for small business, and how you can leverage SM to build it.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou

Unless you’ve been living in a hut somewhere in the dense jungle of Borneo for the past 20 years, you’re most likely have one or two social media account….

And possibly seen some marketers trying to grow their business by recruiting on social media.

Some of you reading this post might have serious doubts whether these social media recruiting strategy can work for your business.

However if you ignore social media as a tool to strategically recruit, you might as well go back to the jungles of Borneo and contemplate the sound of crickets.

You see…

Without question, social media is an awesome way to prospect, recruit and grow a team for your Network Marketing business.

But you just got to do it the right way.

Too many naïve network marketers believe that in order to sell and recruit they have to blatantly pimp their product and opportunity all over social media.

Instead, you have to change your mindset from blatantly selling to providing service.

In other words, you will have to provide solutions that will benefit your specific and responsive audience.

So…

No more social media spamming, no more begging, no more pestering, no more charming people into joining a home party or one-on-one presentation.

Done correctly you won’t ever have to feel embarrassed or ashamed … and face any rejection.

If people are interested they will want to find out more about you and what you have to offer.  And if they want to do business with you they will reach out.

You might be asking how do you recruit the right way?

Here are 5 steps to effectively recruit through social media and build a sizeable business online…

1. Pick ONE social media platform for recruitment

My recommendation if you are just starting out is to get comfortable with ONE platform, master it … and get really good at it.

By mastering ONE platform, you are pouring your effort and energy into learning it and building a sizeable business online sooner.

Use it to build your personal brand and voice and grow your audience. And that means your fan base.

The platform I recommend you begin with is Facebook, as they are over 2 5 billion Facebook users. It is enormous.

As well, people are familiar with the brand.

Plus, Facebook makes it simple to start generating quality leads in a couple of hours … and at very reasonable prices.

What’s more … the Facebook interface is straight-forward to use.

Once you have mastered Facebook and reached a point where you are building a forward momentum, you can move on to another platform and start cross promoting to expand your reach.

2. Build a business presence online

Which one do you start with… your business page page or your own personal profile?

While most people use your own personal profile I recommend starting with your business page.

A business page has many advantages.

The main one is you can use it specifically for a business.

And you can scale up your social media recruiting reach quickly with Facebook ads. As well, you can retarget your ads, and be as targeted as possible to get your perfect customer.

Better still, you can leverage Facebook Ads to passively generate quality leads and team members.

Don’t stress if this sounds complicated, the platform is easy to use and quickly to set up.

And when you start building the forward momentum, start a blog and post more great content for your audience to build up your credibility.

3. Build a new warm audience

At this point you would have selected ONE social media platform. Most likely Facebook, and set up a business page.

So do you start promoting your business or opportunity?

This is a HUGE NO.

I repeat.

DO NOT promote your business or opportunity.

This is the fastest way to destroying your brand by turning off a whole bunch of people.

Rather than focusing on selling, your priority is to grow a group of followers/ fans/audience.

To accomplish this you can ask people to follow and support you, as well follow the people who fits your target audience.

Another option is to reach out to your current warm audience on your personal profile and invite them to take a look at your business page.

As well, you can ask them for the feedback.

You can also ask supportive friends and family members to check out your business page and share it with people they think that might be interested.

To reach out you can invite them with a post like this.

That’s it. NO selling on your part. NO recruiting.

It’s just about promoting you… your BRAND.

To accomplish this, you need to start posting value for your specific audience. And that means posting interesting and engaging content.

4.  Post interesting engaging content consistently

Post least three 1 to 3 times a day and mix it up. Allow people into your world.

If you get any comments like or share, thank them. Engage with them.

Best part is social media platforms like Facebook has a way for you to track your post from the number of reach, number views, number of engagements and more.
The numbers will give you information on the type of content you should create for your audience

At this point your aim is to build your audience provide value and get social.

And once in every 4 posts, start sharing a link to your website or capture page to get interested leads for your business or opportunity.

5. Promote to your new warm audience

Once you understand what piques your audience interest (problems and desires), it’s time to build content on your website and grow your email list.

The link to the content is then shared on your page and if it is compelling enough, your prospect will click on the link to a landing page to exchange the contact information (name and email) for.

This content is also known as a lead magnet and it must be valuable enough for the interested prospect to provide their contact details.

To build up your email list here are just a few other ways …

You can start a Facebook live and post a link to the Free lead magnet.

You can start a Facebook ad campaign to attract more leads to your lead magnet
Once your email list starts growing, it is time to nurture and build a further connection with that list.

Thereafter, you can lead them through every step of your sales final, right up to the stage where they are super interested to buy your products or to learn more about your opportunity.

That is it. Simple. Straightforward.

At the beginning, the process starts by building your brand. There is NO selling.

It is a change in mindset.

And it is about establishing a connection, building up a fan base and more importantly understanding their needs.

Once you have an understanding of their needs and desires, you start posting the good stuff.  Stuff that helps. And then, occasionally, you offer a compelling lead magnet in exchange for both the name an email.

At this point you start building up the ‘trust’ in you and up to the point where you can turn them into customers and motivated teammates.

The best part is … once you have the system in place, your social media recruiting strategy can be automated and scaled up more.

However…

This will take time.

This will take patience.

And it requires mastering ONE social media platform at a time!

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Attraction Marketing Formula

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou