There has never been a better time to start a home business online than today.  With the power of the internet, especially with social marketing, generating both free and paid leads for network marketing or any kind of business has been made simpler and more convenient.

Working from home has never looked more appealing.

• Gone are the days where you need to set up a brick and mortar business.
• Gone are the days where you need to scour the malls for strangers to talk to.
• Gone are the days where you need to have one on one presentations.

The internet has more or less reduced the need for it. Especially with the last 2 points above.

You see …

For entrepreneurs, dad-preneurs and mom-preneurs, social marketing has presented a fantastic opportunity to generate more prospects online for your home business.

But a lot of people go about it the wrong way.

Too many social marketers make the mistake thinking to generate more leads, they have to go for the “shotgun” approach.

They think the more people they can reach, the more ‘potential’ customers they’ll get.

And they go all in by blatantly pitching the business to everyone and anyone on their newsfeed.

Which puts off a whole bunch of people.

And wind up killing the business.

The point here is …

Untargeted marketing is a lot of work.

Instead you should focus on getting your message in front of the right people.

The people who are most likely to be interested in what you have to offer.

And that’s your laser targeted audience.

To do this, you need to understand your prospect’s problems and frustrations.

Their pain points.

Say, whenever you apply pressure to your knees, you feel pain. It’s really annoying.

And you’re looking for relief.

You go to your doctor to fix this painful problem. Right?

It’s the same concept when it comes to lead generation.

You understand the pain point and position yourself as the person who can provide a solution to their struggles.

When you have a clear understanding, your message will come out clearer and will really resonate with your ideal prospect.

Which leads me to …

how do you generate leads for your network marketing business?

Here are 5 effective ways to generate leads for your business with VALUE

1. Create a website.

Which is a great way to build exposure for your personal brand online

Plus it gives you the platform to stand out in your niche.

But like social media, it is not the place to blatantly promote the network marketing company or the product and service.

Instead it should be an opportunity to showcase your brand by creating content  that will piqué the attention of your ideal prospect.

Not only that, if you optimize your website well for Google, you might get free organic leads online.

2. Post to a blog.

And build the Like, Know And Trust in YOU.

Plus, it’s easy to set up.

Simply install WordPress (Google loves this WordPress) and you’re good to go.

It may sound hard, but it isn’t.

There’s plenty of online resources (like Youtube) to show you how to set up a blog.

A great part about using a blog, it can bring free organic leads for your network marketing business.

To do that, you’ll need to know

– The keywords your target audience will look up online.

– Where they hang out online.

– The most questions asked.

Again, this brings back to the importance of understanding your TARGET AUDIENCE.

It makes it so much easier to create content and marketing that will grab their interest!

Once you have a collection of ideas and keywords, start punching out articles on those keywords.

A blog brings more power to your brand, and it can generate more opportunity!

3. Build an email list.

With an email list you can easily follow up and broadcast your latest blog posts, LIVE, events and offer.

The best thing is your email list belongs to you.

And when you couple it with a website and blog, you will have an automated system that will do all the heavy lifting , even when you are out at a basketball game or even when you sleep.

When you’re consistently providing solid content to your audience, you’re able to passively generate leads to your business on autopilot.

And one of the most effective ways to grow an email list is by having a compelling offer.

For example, a compelling offer can be in the form of a guide, a checklist, a webinar or even an ebook packed with information.

Information that can solve one problem your prospect is facing now.

In exchange for the information, they will give you their contact information, and you have a quality lead.

When they do sign up, you can continue to nurture the relationship.

What’s more, an email list allows you to promote your business and follow up.

Awesome.

4. Youtube.

So why not use videos to get your brand out there.

A great benefit of using video is, it lends your face and your voice to your brand.

Also, it can quickly establish a connection with your prospect.

And people love watching videos.

When you carefully optimize each video with a good title, description and a full url to your website, you can get indexed on both Google and Youtube search.

Helping you generate more free leads online to your business.

You could even use a Youtube style webinar as a compelling offer for your prospects to sign up to your email list too!

And if you hate writing, Youtube and videos (even, a podcast) are fantastic to get your message out. So why not get into video marketing and start driving traffic.

5. Use Social Media to drive traffic.

But if you’re new to the online space, choose one platform and get good at it.

By focusing your energy on one platform, you can really tweak the process to generate more leads for your business.

And the best place to start is …. Facebook.

The biggest player on Social Media, you can leverage it’s platform to expand your reach and help you build your brand.

Whether it is LIVE, video

You can use your personal Facebook profile, business page or group to kickstart the business.

But the biggest benefit is it’s advertising platform.

You can target a specific audience and retarget your message to people who have engaged on your page for as little as 2 bucks a day.

Here are 5 Essential Steps To Effectively Recruit On Social Media.

Nice.

With that said …

By consistently showing up on Facebook, you can post content with value and drive traffic to your website … and to your email list!

Again, start building your email list today with a social platform.

But when it comes to traffic and lead generation, you need to know your specific audience.

And pour your energy into helping them … and grow your email list.

By demonstrating that you are placing them first with helpful content, you are going a long way to building a connection and a relationship with your audience.

Which can translate to more customers and new reps for your business.

This is how to generate leads for network marketing or frankly … any type of business.

Thanks for reading this!

Sincerely,

Jason Ou 

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. 5 straight-forward ways to generate quality leads for your home business.

2. Why you should skip the time sucking mass marketing stuff and focus on a more specific audience for your business.

WPX Hosting

It’s a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Attraction Marketing Formula

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou

It’s not easy crafting engaging emails that your readers want. If the content doesn’t connect with a reader, then there’s no way you can build the relationship, and make money.

Listen:

When I first started my home business, I often read about the importance of email marketing. But, I never pursued it because I thought it was too hard.

Frankly, I was too lazy. I wasn’t thinking long term because I wasn’t prepared to put in a bit more effort.

I was looking for quick results. Which is not the right way to build a business, offline or online.

I thought just by pasting content on a platform will be enough to get the sale. Boy, was I dumb.

Since then, I’ve been sending emails consistently. And a damn lot of them.

The point?

If you are using social media to build a business without building a list of your best prospects, then you could land yourself in a world of pain.

While social media is a great platform for generating traffic, you’re not in control of the business. Social platforms, like Facebook, Instagram, and the likes are.

With a simple trigger (decided by their own AI system), your personal profile or even your business can be shut down.

In an instant, you’ve lost all your followers, your fans and your traffic.

I’ve personally had my Facebook personal profile shut down. And I wasn’t even spamming, or even using it.

Or what if Facebook or a social media platform suffers an outage, for even a day?

Can you imagine how devastating that would be?

I’ve heard of small businesses that over relied on Social Media as a form of communication, and were unable to fulfill orders.

“With Facebook being down we’re losing thousands in sales. It may not sound like a lot to others, but missing out on four or five hours of sales could be the difference between paying the electricity bill or rent for the month.” – Mark Donnelly, HUH Clothing. Excerpt from The New York Times 2021 article.

Why Email Marketing is Important?

This highlights the point of having a business model that (you and ) I must have total control over.

An asset (email list) that I own, where Facebook and other social media cannot touch it.

An asset that allows me (at a push of a button) to reach and connect with my audience in a personal way and increase sales at an affordable way.

Unlike an email list, you have no control over whatsoever over Facebook or other social media platforms.

The rules are their rules. They own the platform.

But with your own email list of a warm and hot audience, you have the control! Which gives you an effective channel of communication to attract and enroll customers and new reps without being pushy.    

Email marketing is the most effective channel to grow your home business.

Leverage Social Media

You can literally connect your audience at a push of a button.

Plus this is where the real advantage of having an email list is, the relationship building.

Related Reading : How to Create An Email List

Slowly, over time your audience will start to know, like and trust you.

Which allows you to develop a positive influence with you list.

How cool is that?

But if your sole focus is to continually pitch in your emails you will lose credibility, quickly.

Instead, lead with value.

Your emails should have 3 purposes:

1. To build a relationship
2. To follow up
3. To promote and sell your product or opportunity

What about Facebook Messenger and chatbots like Manychat?

Let me say this.

These are great tools, the icing on the cake for engaging with your audience.

And the more you can reach out, the better.

However your primary goal is to always drive these prospects over to your email list.  ALWAYS.

Again … with your email list, you have total control.

So how do you start writing emails?

1. Picture who you’re talking to

By now, you would have dialed in on their pain, problems, frustrations, dreams and desires.

Imagine yourself having a conversation with this individual, your ideal prospect.

And before you start typing away, ask yourself the following 3 questions-

1. What does this individual would like to hear?
2. How can I inspire this individual?
3. How can I make a connection with this individual?

If you can answer those question, it will be so much easier to create content that will resonate with your individual.

And don’t come in with the mindset that “I need to sell” or “I need to promote my opportunity”.

Instead think of how you are going to provide value for the individual.

2. What are the others doing?

There are a huge number of messages available on social media and via emails.

And in order to stand out from an ocean of marketers, you have to be unique.

Otherwise, people will tune out.

I always come in with a purpose of how I can serve and help them. Yet, at the same time, how I can make my message different and standout in both the newsfeed and the inbox.

When you write a post, think of ways to inspire and teach your audience.

3. Tell stories.

People love reading stories.

Whether it is about your personal life, your kids, your neighbors, a weird holiday, a book you read, a recent movie, a birthday party you attended or a quote, it makes it interesting.

By sharing a slice of your life in your email, you are giving a piece of you … and making a connection.

4. Stand out

You’re not going to be the only one who is sending emails out to your prospects.

You just have to take a look at your inbox and see how many marketing messages you receive.

And in order to grab your individual’s interest, your subject line has to be compelling enough to provoke the interest.

A headline that will scream “Open me now”!

Here’s a couple of examples:

“How to lose 10 pounds in 7 days”
“How to recruit and sponsor new people without pressuring people”
“Do this and get more prospects”

If you know what your individual wants, you can craft a subject line that will catch the attention, and stand out amongst a bunch of messages in their newsfeed and emails.

Related Reading : How to get higher email open rates

5. Transition

You’ve created the story, and now it’s time to segue to the product, service or opportunity.

6. Your call to action

This is where you tell them to what to do next – “go sign up here” “grab this guide here”, “see this” or whatever action to take.

Always. Include a call to action in EVERY email and every message.

If want to learn how to set up an automated prospecting and business building system that attracts endless new prospects and teammates with SM and email marketing, read here.

That’s It … 

A framework to start writing your email.

But learning to write emails that are effective will take time and practice.

It’s a skill that needs plenty of attention.

But if you keep at it consistently and write emails, you can only get better and build the all important, credibility. That, know, like and trust.

And when the time is right for them, they will reach out.

There you have it, 6 steps to crafting your emails to your list.

Which finally takes me to this ….

If you have not been building an email list, then it’s time to grab the control away from the social media platforms.

Start attracting people to your email list by leveraging Facebook and social media platforms (both ads and organic posts) to weed out the people who do not make the cut, leaving you the cream of the crop to work with.

By growing that email list of subscribers, it allows you to consistently craft emails to build the connection with your audience.

If executed correctly, Email marketing is one of the most profitable elements of your business!

Not too sure how to create an email list? Here’s 3 simple tools that will help you generate an ever growing list of hungry prospects.

If you got value from this post feel free to share it!

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. 6 straight forward framework to building your downline with email marketing .

2. Why email marketing is important for small business, and how you can leverage SM to build it.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou