Since search, Facebook advertising is providing businesses, both small and large, a fantastic opportunity to find their ideal audience.

And the businesses and individuals who are taking this opportunity are getting a big edge.

As an entrepreneur, I get that it’s easy to get caught up with the need to get things done consistently – posting Lives and videos, blogging, email marketing, or even talking to your prospects, the list goes on.

The thing is we cannot do it all. It’s time consuming.

But what if we can leverage Facebook to save MASSIVE time to scale up.

Whilst allowing us to lay a solid foundation for other parts of the business.

This is where Facebook paid marketing has it’s many advantages.

And the great thing is … it is not only limited to the experienced marketers only.

Whether you are new to paid ads or sitting on fence about it … or even simply worried about losing money – which is natural – then hopefully this article will open your mind to the opportunities that Facebook ads can offer.

8 Benefits of Facebook Advertising

1. Your target audience is there.

According to Statista, there are roughly “2.85 billion monthly active users as of the first quarter of 2021“.

And it is still growing!

To put it in context, the number of users on Facebook (for that first quarter only) is larger than the population of China.

With such a whopping number of users, I’m pretty sure there’s potential customers there.

Of course, not every potential prospect will join you or buy your products.

That’s just the reality.

And if you’re marketing to everyone, you’re literally wasting money and killing your business.

Instead, you need targeted traffic. That means, you want to be able to capture the attention of your ideal audience.

And to that you need to focus your advertising and content to a laser targeted audience.

Do this … you’ll find it a much easier time to create messages that will tap into their struggles and desires.

Which will grab your prospect’s attention.

And I’m sure you will find a good percentage of a target audience in the 2.85 billion active users on Facebook.

Some of you may argue, people go to Facebook not to buy.

But that’s where smart marketing for ‘targeted traffic‘ comes in.

Look, your ideal audience is there somewhere – it’s just a matter of fishing them out with the right message.

2. It is is cheap.

For as little as $1 buck a day, you can get your Facebook advertising up and running as soon as today.

Even with a tiny budget, you can reach a huge number of prospects that meet your specific criteria. Quickly.

Imagine if you spend $2 and get $2 back? Better still, imagine getting back $3, $4, $10 or more on a $2 spend? Not bad at all.

And the beauty of this – you can set the daily limit and not let your budget blow up.

When you set it up and let it run, it is a very cheap and effective option to send targeted traffic to a website or to a Facebook post.

Compared to other online marketing platforms, Facebook advertising is cheap.

3. QUICKLY Scale Your Business FAST!.

Say you uncover Facebook ads that passively pulls in the leads, or even a few sales.

The next step is to scale up the reach by increasing your budget ad spend … incrementally.

If a Facebook ad converts at a small budget of $2 a day, it can convert just as well at $5, $20, and at even higher.

Which makes it exciting.

An automated marketing system that passively attracts the people you want to the business, even while you sleep is a huge time saver!

4. Exceptional targeting capabilities.

Remember I mentioned about targeted traffic?

To be successful at finding an audience with Facebook advertising, you need the right kind of traffic.

One of the many benefits of Facebook advertising is the different ad types like video ads.

What’s more, you can get more granular with Facebook targeting.

You can literally laser in on Matt Morris, Eric Worre, Biden or even the Prime Minister of Australia.

Better still … you can even drill the details down to behaviors, interests, demographics, connections, age ranges, languages, or locations.

You can even layer the specific details upon each other to pinpoint target YOUR ideal prospects.

Lastly, if you have a brick and mortar business or helping a local business with Facebook advertising, the location targeting is very useful.

5. Tracking capabilities.

Numbers are important. No point in spending your hard earned money in advertising when you don’t know what you’re getting back in return.

A huge benefit of Facebook advertising is it’s tracking.

It tracks everything … like the number of people who viewed an advert to the number of people who landed on your opt in page.

Good measurable results.

On it’s platform you get a big range of analytics from:

• Reach
• Link Clicks
• Link Click Through Rate
• Cost per link click
• Cost per conversion
• And more

For Facebook to be able to track, you’ll need to insert a simple coding for Facebook Pixel to work it’s magic.

6. Allows you to find new RED HOT Leads

When you have an audience that have already engaged on any of your posts or videos, you can create copies of them. No joke!

Using the “lookalike audiences” feature, Facebook will scour and find NEW people who have similar interests in your business.

Lookalike audiences can be created with conversion pixels, fans of your Facebook page and more.

To pinpoint it down, you’re able to set the size and targeting options to get a more accurate reflection of your target audience.

It really takes a lot of the guessing work out to find a bigger audience.

7. Attract the best prospects online.

Instead of chasing people around with a hidden agenda to get them to join the business, why not leverage Facebook advertising to get people to come to you.

With paid marketing, you have the ability to let your ideal prospects know you have what they need. To help them fix a problem.

The aim here is to offer them something of value that will attract them to you.

Become a prospect.

And for you to follow up and close.

8. Retarget Ads to On the Fence Leads.

Still unsure? What about the ability to retarget or remarket your advertising via custom audiences.

The power of Facebook ads is the ability to retarget your content to people who have visited your site to the people that have engaged on your posts and videos.

These are hot prospects most likely be interested in your product or opportunity at some stage.

With this custom audience, you’re able to stay in front of them and give your prospect a push down a sales funnel.

Are Facebook Ads Worth It?

If you want an inexpensive marketing system that gives you massive leverage in both time and prospecting … then heck YES!

The benefits of Facebook advertising far outweighs the disadvantages.

And the awesome bit, you can filter out the people who don’t qualify, leaving you the best people to work with. These are the people who will be most interested in what you have to offer.

Which boils down to figuring out what they want or need to solve, create an offer that gets them excited, and watch your business grow!.

As well, in any marketing effort, you must have a clear objective and a plan in place. It’s pointless wasting money on an ad campaign and just hope for the best.

Have a strategy!

And remember, it’s all abut testing and trialing to find the good ones before you can see any results.

If by chance you’re unsure on how to build your business online, read this – “6 Key Strategies to Grow Your Network Marketing Business Online”.

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. 9 simple post ideas to boost your Facebook engagement.

2. Building a solid relationship with your prospects.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Attraction Marketing Formula

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou

How to get more engagements on your Facebook content?

Let’s face it, it’s not easy at first. But if you practice the habit of being active, the more results you’ll see.

And the more engagement you get, the more love Facebook will give you.

That means more organic traffic.

But without any engagement there’s no way you can build any kind of relationship with your audience.

When you have no relationship, this means no leads, no customers, and no sign-ups.

So how do you fix it?

For one, it’s important that you start posting consistently to get your message out. DAILY.

To do this, here are 9 Facebook engagement post ideas for more traction

9 Simple Facebook Engagement Post Ideas

1. Tap into Perfect Post Times

Want more engagements from your post?

Why not time your posts during peak times, especially when your followers are most active.

Which increases the chance of getting Facebook comments and Likes.

If you want to zero in on the best times to post, check out Sprout Social report on best times to post on social media.

Please note that stats supplied from Sprout Social are recorded in USA Central Time.

The takeaway here is – for an effective Facebook engagement strategy analyze both the numbers in your Facebook Page Insights and the chart below to have a better idea of the best time to post on Facebook.

However, do note that these numbers are data only. So please don’t get too overly anal over the times.

Instead, find a balance of the best times to post, but most of all, post consistently.

If it’s two posts a day, then it’s one to two posts a day.

Not one post every few months.

You get the drift.

2. Focus On Your Audience.

Don’t make the mistake of boxing in your brand.

Get creative and be entertaining.

Say you have a Facebook page for an ice-cream business.

Should you only post content related to ice cream?

Although I love ice-cream, you shouldn’t be just posting about ice-cream.

For one, there’s only so much you can post about it on a daily basis.

And it get’s pretty boring and repetitive if all the content is about ice-cream.

When it comes to your Facebook engagement post ideas, vary it.

Don’t focus solely on your brand or product. It is NOT all about you.

It’s about your audience, your fans.

People go on Facebook to unwind and be entertained.

So be interesting and entertaining in some way to drive the engagement.

The key here is understand your target audience.

Know what keeps them up at night, their struggles, needs, wants, desires, fears, dreams, goals and interest. Everything.

Because it really doesn’t matter if you’re “interesting” to the wrong audience right?

And CAPTURE attention to stop the scrolling.

With …

• Attention grabbing post headlines.
• Eye catching images. Especially the ones of YOU living it up with a smile.
• For an easy reading experience, consider using short paragraphs and plenty of white space.
• To add a bit more pop into your paragraphs, sprinkle in a few emojis.

Once you start to embed that idea into your strategy, increasing Facebook engagement becomes much more realistic.

So get creative.

Post for your audience.

3. Delve Into Your Popular Posts.

Go back to what works.

Using Facebook Insight to break down the activity, you can easily identify and analyze the most popular posts.

The ones that had plenty of reach and engagements.

Then DO THE EXACT same thing and see what happens.

Rather than playing guessing games, the numbers will paint a nice picture of what worked and what didn’t.

Which … allows you to recreate the same social buzz again.

4. Add Your CTA.

Add a ‘Call to Action’ in your posts.

Whether it is to ‘Tag Your Teammate’, ‘Like This Post If You …’, ‘Comment below with your thoughts’ or “Click this link to check out my latest blog post”, etc, add a reminder for your reader to take action.

It’s a way to allow fans to engage.

And one quick and simple way to do this is to post a question. Or you can start a series of post where you pick your reader’s brains.

Encouraging engagement and comments within your post are fine. Just don’t go out begging for them.

5. Shorten Your Posts.

Do you suffer from this sometimes? That writer’s block.

If you just don’t know what to say in your post … it’s OK to keep it brief. And to the point.

You see …

Your posts doesn’t have to be a 1000 worded essay. Unless you are an exceptional copy writer, most long form posts can put off more than a few readers.

And do note that users on social platforms like Facebook and mobile users are scrollers. We only have a short few seconds to grab their attention.

Hence eye catching images and an easy to read post format will often stop the scrolling.

Here’s 3 ideas for bite-sized content:

• Ask quick questions to pick your follower’s brains. People love giving opinions. So why not give your reader an excuse to express.
• Handy quotes or stats from an article that require a click for more context.
• Short or quick-witty statements coupled with a picture.

When you think about it …

A sentence is all you need to grab the readers’ attention.

So keep it simple.

6. Create List Posts.

Start a Bullet List grab. Not only does it captures attention, it’s easy to scan.

An example of a list grab is like this post you’re reading now … “8 Simple Facebook Post Ideas For Increasing Engagement” – change

People, like me, love to read bullet point lists. It’s gives you a nice snap shot of what you’re going to read.

And the white space in between the each point is easy on the eye.

As always, be sure to make the post relevant to your target audience wants, needs, and desires.

7. LIVES and Videos.

Videos are huge.

Whether it is LIVES, pre-recorded videos or even animations, a majority of people on social will gravitate to them.

And videos do encourage more engagements.

With videos, you can can encourage engagements with questions or even ask for it.

Plus, people do like to voice their thoughts during certain points of a video.

But more importantly, videos gives you the platform to build both influence and credibility.

You see…

When people see you and hear you on video, they get an idea of who you are. Your brand.

Plus, if your message is relevant to them, it draws their attention even more.

And the more videos you can produce, the more know, like, and trust you will bank with them.

Which can lead to more buys and signups.

Give videos a go today!

While you’re here … if you are stuck for ideas on what to post on social media, watch this Youtube below!

8. Tell Stories.

People love stories.

It grabs and keep attention.

Whether it is your own story of personal struggles or desires … or someone else’s, stories do tap into the emotions of your target audience.

It’s relatable with them.

The experience and the vulnerability you share draws them closer to you.

A connection.

And when you do, your people will engage on your posts!

9. Reply And Comment Back.

Be responsive to every comments and even likes.

You can ….

Get back to them with thoughtful comments.

Thank them for liking the post.

And even ask them what they liked about the post.

It’s really an opportunity to build more engagement within your posts.

And when you try to personally connect with the people who have taken the time to comment, it shows them you are listening to them.

Which is a big plus for YOU … and can score you more interactions in the future.

There you have it …

Nine effective Facebook engagement post ideas for boosting your organic reach.

With these simple ideas, you can easily take action right now … and get more traction.

When you think of the popular business brands and personal brands on Facebook, they are actively present – CONSISTENTLY posting and engaging with their followers.

So give it a go …

It is the ideal time to start posting and increase engagement for your posts

If by chance you’re stuck for ideas on what to post on social media, pop over to my other post – “8 Sneaky Ways To Find Endless Social Media Content Ideas”.

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. 9 simple post ideas to boost your Facebook engagement.

2. Building a solid relationship with your prospects.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Attraction Marketing Formula

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou