Without question, there are plenty of skepticism online … and rightly so.

There are simply too many people and businesses that over hype and deliver very little in value.

And it’s not going anywhere anytime soon.

When it comes to buying online, people want to know who they are doing business with.

They want to be able to trust you before they buy.

Which leads to this question.

Is it possible to drive a lot of traffic and make sales?

Yes.

But if you want to get sales, commissions or even signups, you need to build a relationship with your audience. People who know and trust your brand.

Once you do have an audience that trust you, you’ll most likely grow a following … and more than likely buy from you repeatedly.

And in order to build that audience and to be able to promote to them regularly, here are two areas in Facebook you can start focusing.

Two Proven Facebook Marketing Strategies

Strategy #1 – Start A Facebook Business Page.

I’ve covered this in a previous post about the advantages of using a Facebook Page here.

Put it simply, with a Facebook page you can promote your business and brand … by delivering information that will help your ideal group of people.

And the great thing with a business page, you can scale the business with targeted paid ads.

Which means, you can set up an automated marketing system to attract the best people to your business while you sleep …. and for as little as $2 a day.

Whether it is using engagement ads or a conversion ad campaign, you will have the ability to reach out to a target audience in very quick time.

The BIG question you then have to answer is …

Who’s your target audience?

Let’s face it, not everyone is your prospect. So it’s very important you get specific on your ideal audience.

That means, understanding their needs, problems, frustrations and desires.

Once you have determined your audience, it’s time to start cranking out useful (not crap) content that they are looking out for … consistently.

And if the content does resonate with them, you’ll get more engagements, and more organic reach from Facebook.

Which also means more exposure for your content.

So get a content strategy in place, and get it out to your reader.

As well, you can also drive more targeted traffic to your content via paid ads for more reach.

Although Facebook Ads is optional, it is the fastest way to start generating traffic to your business page (or Facebook group).

Strategy #2 – Grow A Custom Audience.

If you’re not familiar with this, don’t worry.

And it is an effective Facebook marketing strategy used by many.

With a ‘Custom Audience’, Facebook will track all sorts of activity from traffic to your website and any engagements (people who have clicked, viewed, reacted, etc) on your Facebook (and even your Instagram) page.

You might be wondering, “How does Facebook track my website?”

Simple. You simply install a snippet of code (Pixel) into your website.

Which allows you to stay in front of those people with Facebook Paid Ads for a tiny budget of $1 a day or even $2 or more a day!

By re-targeting people who have engaged on your Facebook page, who have visited your website or been exposed to your brand, it gives you the ability to turn them from an interested prospect to a ready to buy customer.

Or even a motived team mate.

This is one of the most effective strategies you can use if you’re using a Facebook page for business.

Every visitor to your posts, videos, website, blog, capture page, etc. can be gathered and then be retargeted with similar offers. Offers that are aligned to their needs.

Sweet.

And large companies like Amazon and eBay have been at it for longer and do it really well.

Let me ask you …

Have you ever noticed after browsing a website, an advertisement pops up on your Facebook account about that same website you just visited?

Well, that’s what you can do with Facebook.

You can start a Facebook video engagement campaign and retarget the people who visited your website and engaged on your Facebook posts … and indoctrinate your brand.

That is just one of the many possibilities.

Finally …

Growing an audience and building that trust is essential …. online.

To do that, you need to deliver value. Value that will benefit your audience.

When you have a relationship with the a target audience, it goes a long way in getting more sales and sign ups.

And by taking advantage of Facebook Ads ability to ‘retarget’ your offer to a warm audience, it is simply powerful.

These are the people who know you.

So do yourself a favor, know your target market, set up a Facebook page, post a catalogue of solid content, start driving traffic, grow a custom audience and start building an email list of your ideal audience.

Related Reading : 9 Effective Facebook Engagement Post Ideas For More Reach.

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. Two essential Facebook marketing strategies you need to know to build a hungry audience.  

2. How to grow a warm audience and turn them into interested customers.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Attraction Marketing Formula

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou

Since search, Facebook advertising is providing businesses, both small and large, a fantastic opportunity to find their ideal audience.

And the businesses and individuals who are taking this opportunity are getting a big edge.

As an entrepreneur, I get that it’s easy to get caught up with the need to get things done consistently – posting Lives and videos, blogging, email marketing, or even talking to your prospects, the list goes on.

The thing is we cannot do it all. It’s time consuming.

But what if we can leverage Facebook to save MASSIVE time to scale up.

Whilst allowing us to lay a solid foundation for other parts of the business.

This is where Facebook paid marketing has it’s many advantages.

And the great thing is … it is not only limited to the experienced marketers only.

Whether you are new to paid ads or sitting on fence about it … or even simply worried about losing money – which is natural – then hopefully this article will open your mind to the opportunities that Facebook ads can offer.

8 Benefits of Facebook Advertising

1. Your target audience is there.

According to Statista, there are roughly “2.85 billion monthly active users as of the first quarter of 2021“.

And it is still growing!

To put it in context, the number of users on Facebook (for that first quarter only) is larger than the population of China.

With such a whopping number of users, I’m pretty sure there’s potential customers there.

Of course, not every potential prospect will join you or buy your products.

That’s just the reality.

And if you’re marketing to everyone, you’re literally wasting money and killing your business.

Instead, you need targeted traffic. That means, you want to be able to capture the attention of your ideal audience.

And to that you need to focus your advertising and content to a laser targeted audience.

Do this … you’ll find it a much easier time to create messages that will tap into their struggles and desires.

Which will grab your prospect’s attention.

And I’m sure you will find a good percentage of a target audience in the 2.85 billion active users on Facebook.

Some of you may argue, people go to Facebook not to buy.

But that’s where smart marketing for ‘targeted traffic‘ comes in.

Look, your ideal audience is there somewhere – it’s just a matter of fishing them out with the right message.

2. It is is cheap.

For as little as $1 buck a day, you can get your Facebook advertising up and running as soon as today.

Even with a tiny budget, you can reach a huge number of prospects that meet your specific criteria. Quickly.

Imagine if you spend $2 and get $2 back? Better still, imagine getting back $3, $4, $10 or more on a $2 spend? Not bad at all.

And the beauty of this – you can set the daily limit and not let your budget blow up.

When you set it up and let it run, it is a very cheap and effective option to send targeted traffic to a website or to a Facebook post.

Compared to other online marketing platforms, Facebook advertising is cheap.

3. QUICKLY Scale Your Business FAST!.

Say you uncover Facebook ads that passively pulls in the leads, or even a few sales.

The next step is to scale up the reach by increasing your budget ad spend … incrementally.

If a Facebook ad converts at a small budget of $2 a day, it can convert just as well at $5, $20, and at even higher.

Which makes it exciting.

An automated marketing system that passively attracts the people you want to the business, even while you sleep is a huge time saver!

4. Exceptional targeting capabilities.

Remember I mentioned about targeted traffic?

To be successful at finding an audience with Facebook advertising, you need the right kind of traffic.

One of the many benefits of Facebook advertising is the different ad types like video ads.

What’s more, you can get more granular with Facebook targeting.

You can literally laser in on Matt Morris, Eric Worre, Biden or even the Prime Minister of Australia.

Better still … you can even drill the details down to behaviors, interests, demographics, connections, age ranges, languages, or locations.

You can even layer the specific details upon each other to pinpoint target YOUR ideal prospects.

Lastly, if you have a brick and mortar business or helping a local business with Facebook advertising, the location targeting is very useful.

5. Tracking capabilities.

Numbers are important. No point in spending your hard earned money in advertising when you don’t know what you’re getting back in return.

A huge benefit of Facebook advertising is it’s tracking.

It tracks everything … like the number of people who viewed an advert to the number of people who landed on your opt in page.

Good measurable results.

On it’s platform you get a big range of analytics from:

• Reach
• Link Clicks
• Link Click Through Rate
• Cost per link click
• Cost per conversion
• And more

For Facebook to be able to track, you’ll need to insert a simple coding for Facebook Pixel to work it’s magic.

6. Allows you to find new RED HOT Leads

When you have an audience that have already engaged on any of your posts or videos, you can create copies of them. No joke!

Using the “lookalike audiences” feature, Facebook will scour and find NEW people who have similar interests in your business.

Lookalike audiences can be created with conversion pixels, fans of your Facebook page and more.

To pinpoint it down, you’re able to set the size and targeting options to get a more accurate reflection of your target audience.

It really takes a lot of the guessing work out to find a bigger audience.

7. Attract the best prospects online.

Instead of chasing people around with a hidden agenda to get them to join the business, why not leverage Facebook advertising to get people to come to you.

With paid marketing, you have the ability to let your ideal prospects know you have what they need. To help them fix a problem.

The aim here is to offer them something of value that will attract them to you.

Become a prospect.

And for you to follow up and close.

8. Retarget Ads to On the Fence Leads.

Still unsure? What about the ability to retarget or remarket your advertising via custom audiences.

The power of Facebook ads is the ability to retarget your content to people who have visited your site to the people that have engaged on your posts and videos.

These are hot prospects most likely be interested in your product or opportunity at some stage.

With this custom audience, you’re able to stay in front of them and give your prospect a push down a sales funnel.

Are Facebook Ads Worth It?

If you want an inexpensive marketing system that gives you massive leverage in both time and prospecting … then heck YES!

The benefits of Facebook advertising far outweighs the disadvantages.

And the awesome bit, you can filter out the people who don’t qualify, leaving you the best people to work with. These are the people who will be most interested in what you have to offer.

Which boils down to figuring out what they want or need to solve, create an offer that gets them excited, and watch your business grow!.

As well, in any marketing effort, you must have a clear objective and a plan in place. It’s pointless wasting money on an ad campaign and just hope for the best.

Have a strategy!

And remember, it’s all abut testing and trialing to find the good ones before you can see any results.

If by chance you’re unsure on how to build your business online, read this – “6 Key Strategies to Grow Your Network Marketing Business Online”.

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. 9 simple post ideas to boost your Facebook engagement.

2. Building a solid relationship with your prospects.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Attraction Marketing Formula

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou