Not using the power of this handy highly automate email marketing feature is frankly stupid.

It’s fine to build a list – which you should.

And when you do build an email list, you have to focus on delivering value. This means for me, helping readers as best I can.

But, in order to take the relationship with a subscriber to the next level, knowing exactly what they want is huge. It allows me to deliver a more focused content that they care about.

That means, emailing more personal stuff that matters to them.

It’s a personal choice when I view Youtube videos about high intensity body weight workouts, because it’s what I’m interested in.

It’s personal when I can Pin my favorite images onto the relevant Pinterest board because those topics matters to me. And so on.

Personalisation – it is not about first/last name. It’s about relevant content. – Dan Jak

And with most solid email marketing systems, it has a feature that allows you to do just that.

I must admit that when I first started, its a function that I have not used enough of. So, stay tune for it below.

It would have been far easier and quicker to deliver the right content to specific readers who wanted it. 

If I had emailed the stuff they’re most interested in, I’m sure my conversion would have been far better. I’m glad to say, I’ve learned from smarter people who knew more than I did.

Instead of blasting emails to a broad list of subscribers, or even just emailing it once, I’ve been able to send out a more thoughtful campaign.

Which is awesome.

As I’ve progressed with my email marketing journey, I’ve seen an increase in both my open and click rates.

And a decrease in Unsubscribes.

Even better, I’ve been able to solely target readers who have not opened my recent emails simply by resending messages once, twice or even three times.

And it is thanks to this email marketing feature.

You see…

The big key with email list is categorizing audiences into different segments.

This allows you to send targeted content to help a specific group of readers looking to solve a problem.

Email marketing segmentation helps you to discover untapped potential in your mailing list and take advantage of it. – Neil Patel

This means, you can direct, say social marketing content to one group of subscribers, paid advertising content to another segment, video marketing content to another different segment … and so one.

By taking this simple step, you can easily deliver laser focused content that will be more likely be consumed by a specific group of readers.

Which increases your open rate, build more trust and improve your conversion rate.

3 Ways You Can Segment Your Email List

1. Your Welcome Email Matters

Don’t waste this opportunity, just to say ‘Hello and here’s your product you’ve signed for’.

Take advantage of your Welcome email by placing links to extra helpful content.

It’s a great way to gauge on the topics each email subscriber is most interested in.

This helps to cut through the noise, and allows you to deliver a focused content to a target audience.

2. Reach out to the inactive ones

This means, segmenting a group of inactive email subscribers who have not engaged for a period of time, say 3 months.

You then plan a campaign focused on getting them to reengage again, or leave your list.

If a subscriber does decide to opt out, you shouldn’t take it personally. It just means, they’re not the best prospect for you.

You can then focus your energy on the better ones on your list.

3. Target Non Openers

I got hooked on this idea from a post I read. I honestly cannot remember where.

Ever since then, I would not only send one email, but two, three or even four of the same emails, but with different subject lines to subscribers who missed my emails.

I do this because not very subscriber will have the time to read every email in  their inbox.

It could be due to their work schedule, personal circumstance, my email subject line, and etc.

If you choose to do it, which I highly recommend you should, it goes something like this.

Send the first email. Then wait for a day.

People who did not open my email, I would create a segment. Call it, ‘non-open 1’

Send second email with a different subject line to segment ‘non-open 1’. Wait for a day.

People who did not open my email, I would create another segment. Call it, ‘non-open 2’

Again, send the third email with a different subject line to segment ‘non-open 2’.

People who did not open my email, I would create another segment again. Call it, ‘non-open 3’.

And so on.

I repeat this until I was happy with the result. There’s no rule to the number of times you should email to the non openers. I’ll leave that to you.

Since I’ve been at it, I’ve noticed my list being more responsive.

The key here is, focus your time on the subject line to make it pop with the reader.

And if you want to take email segmentation to another level, so you can increase your conversion rate even more, read here.

In the post, you will get easy steps to creating segmented audience and simple tips to get emails opened for more sales and sign ups.

Here’s 7 simple tips to get started with segmentation with Aweber, read here.

For Aweber users, these 7 simple tips will help kickstart segmenting your list the right way. My personal favorite is Step #7.

Finally…

When it comes to email marketing, you need to email good, quality content, first. It’s about them.

As well, why you’re at it, why not divide your list into different audiences, and give each of them the content they need most.

Educate, help and inform … and then drive them to things that make you money

Do it this way, you can increase the open rate (reduce the number of unsubscribes) and improve the conversion rate.

If you got value from this post feel free to share it!

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. The key with email list is knowing exactly what your readers interested in. To do this, you need to create a segment of readers which helps you to deliver the exact content he or she is interested in.

2. Your ideal customers are not all the same. Some will be interested in your offers and lead magnets. Others will want more specific education. This means, you need to direct content to the right segments.

3. If You’re Sick of Chasing People And You’re Ready To Have Them Chasing You Then Click Here.

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With the entry-level hosting plan, you’ll get a free domain name for one year, free SSL, free CDN, reliable customer support, and 30 day money back guarantee.

You can sign up with Bluehost here.

WPX Hosting

It’s a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Struggling to get a decent open rate with your emails?

Without question, building an email list is a very important component of every home business. Without one, you’ll be reliant (and at the mercy) on platforms that will limit your reach because they want you to spend on their advertising platform, or may disappear (remember Myspace) one day.

How I wished I had jumped onto this earlier in my home business journey.

And I hope you will. Here’s why …

If you are a network marketer, you would want a list of prospects and customers who are eager to know more about your business.

If you are an affiliate marketer, you would want a list of prospects who are interested in the product you use to grow the business.

If you sell digital products, physical products or services online, you would want a list of prospects and customers you can continually engage and sell to.

It’s so important to grow a list of the very best people so you can build relationship based on trust and value. Email marketing is simply most effective channel for communication and promoting your stuff.

But an email marketing campaign is only effective when the emails are actually opened. And that is where another challenge lies.

You want your emails opened, read and have your reader take the next step to buy, and eventually enroll.

To accomplish a higher open rate, here are 8 easy ways to make your emails stand out and enticing to open (Number 8, I use a lot).

How To Get Higher Email Open Rates For Home Businesses:

1. Keep Your List Fresh.

It is a good practice to consistently email to your list.

But over time your list will go stale.

And you will have plenty of duds on your list.

That’s natural.

Some people may have changed their emails or simply lost interest.

So do yourself a favor …

From time to time, review your email list and clean it up.

Get rid of dud emails that replies with a bounce-back notification,

And remove email addresses that have a history of not opening your messages.  This is up to you, you can remove people who have not opened your emails the last 6 months, or more.

But before you permanently remove them, why not re-engage and win back the inactive emails subscribers.

Here’s a great example ..

Carol Tice sent an email to her inactive subscribers using a subject line, “Do I bore you?” and simply asked if they still wanted to be on the list. Some replied, and the rest were removed.

A few more ways to revive a dud list-

1. Periodically ask your subscribers to update their contact details and their preference of information. It’s a simple way to give them the control of how they want to engage with you.

2. Conduct a survey – this method allows you to re-engage and more importantly get feedback of the subscriber’s preference of content.

To get the answers you need, throw an incentive in, like for example, a $5 Amazon gift card.

So to keep your list fresh and filled with engaged subscribers, it’s a good idea to periodically remove inactive subscribers.

2. Segment Your Lists.

A great way to improve the relevancy of emails?

Segment your subscribers. It’s truly a powerful way to nail down what your readers want to read.

With most email autoresponders, you can add tags to subscribers based on the actions they have taken.

For example, if a subscriber becomes a paying customer, you can tag the customers and send an email campaign different to people who have not bought.

With segmenting, you can even get more specific based on the type of product purchased, demographic, interests and more.

And you can even tag the people who opt-in for one of your free compelling offers.

Which gives you an opportunity to email that segment on that specific topic.

Segmenting your audience into different email lists allows you to focus on the right subject lines and the right messages. Which helps to grab your readers attention with topics that matters to them most.

3. Create Subject Lines That Stands Out.

A key to grabbing the reader’s attention is your title. It’s the key to getting emails and articles read.

Much like a headline title to any blog post and any sales letter, your email subject line matters.

When I first started with emails, I didn’t put a lot of thought to my email headings. Today, I make it a point to craft 5 to 10 titles before deciding on the best one. And by making that effort, my open rates have improved greatly. 

I must admit it does take practice. Some have worked out for me, some haven’t. But that’s part of the process.

So make your subject line pop-up with an enticing line to get your email open rates up.

One way to make a headline stand out is to use power words. It’s these words that will give your headline more flavor and emotion. 

So keep a set of power words near you, and use them 

Also, keep the subject line related to the subject matter.

But don’t get too clever. And it’s never a good idea to trick people to open your emails. That’s a BIG NO.

Keep it simple and get them curious enough to check out your email.

4. First Line Of The Email Body.

Don’t ignore the first line of your email.

The first few words of the email body are often visible in preview. It’s your second chance to reel your reader in.

So take the advantage of it.

5. Write To A Friend.

Instead, write as you would to a friend or a relative.

Make it personal.

It’s really the way to connect and resonate with your subscribers.

And get your email open rates up.

For example, a formal phrase to avoid, “We’re offering discounts to our customers!”

A more personal approach would be, “You’ve gotta check out this deal…”

Make it personal and friendly, and deliver content of value that will benefit them. It’s all about your subscribers.

It’s a topic that’s too big to cover on this post, but here’s a 6 step framework to crafting impactful emails so you can grow spread your message further.

6. Avoid SPAM Trigger Words!

If you want emails to land in the primary inbox of your subscriber, stay away from spammy words.

Some words to avoid – free, money, income, cash, clearance, etc.

For more spam filter words, go to Google and look online for those spammy words.

7. Don’t Ignore Mobile Users.

According to a Bluehornet research, 67.2% of consumers use a smartphone device to check their emails.

In other words, don’t ignore your mobile users.

To appeal to the mobile subscribers, make sure your email is mobile user friendly, and your subject line short and to the point.

As well, consider using smaller images to lower the load time.

And use a LARGE call-to-action button for the user to tap.

8. Resend To Non-Open Using A Different Subject Line!

This method is my favorite. It’s one I use week in, week out without fail because by resending emails to the people who haven’t read my emails, I’ve seen positive results from it.

So please don’t make the mistake of thinking that sending emails once is enough. It isn’t.

Here’s why …

You may be missing out on potential new opens. And miss out on new customers and sign-ups.

You see …

There are plenty of reasons why people don’t check their emails.

Some reasons are

– They could be busy on the day your email is sent.

– The email subject line didn’t grab their interest.

– They’re not in the mood today to check out your message.

And more.

This is where segmenting subscriber’s behavior comes in handy.

Rather than sending the email once, you segment the people who haven’t opened the emails.

And resend the emails using a different subject line.

But you don’t stop there.

Again, you change up the subject line and resend the emails to the ones who did not open.

Until you have systematically narrowed your list down to the people who haven’t yet opened.

The neat thing about this process, you’ll be able to laser in on the style of subject lines that will generate the best open rates.

Now you know …

With a bit of testing and tweaking, you can increase your email open rate.

Really, it is how you can get higher email open rates for network marketing and any home businesses online.

And this is worth another mention, never trick people into opening your emails. Always focus on delivering value to your list, give them what they want to read, and always deliver the goods in your messages.

So why not use one or some of the steps above and monitor the open rate.

You can’t go wrong but increase your email and have it read.

Thank you for reading!

Regards,

Jason OU

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. 8 simple tips to increase your email open rates and read so you can make more money!

2. A simple trick to keep your email list fresh and engaged!

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Attraction Marketing Formula

If you have been struggling to recruit more people and just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

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Bye for now,

Jason Ou