This page was last updated on 20 September 2022

Struggling to drum up new and fresh social media content?

As online marketers, it can be down right frustrating to come up with creative ideas everyday, and then post content gold across every platform.

Frankly, spending hours on social media is something you and I want to avoid.

If you want to spend less time spinning your wheels and have a content calendar all set ready to go, here’s 21 social media post ideas to move the needle. 

And did you know …

Some social platforms like Facebook have a free tool, Business Suite, that you can use on your smartphone, desktop and laptop to automate and schedule your posts and stories?

However, you’ll need a Facebook business page to kickstart the posting automation.

And if you are marketing on more than one social platform, third party tools like MeetEdgar, Hootsuite and others are worth a look in.

But if you do not have the budget for such tools, you’ll have to go the old fashion way and post it manually.

And, when it comes to generating potential sales, simply plugging the product and company all over your social newsfeed will not work.

Instead focus on providing loads of helpful content, so you can build up the engagements for more reach.

Content that will improve the lives of your target audience, and help build your credibility with them.

Without any form of trust, you won’t be able to generate any sales or signups.

Make sense?

Anyway, with the cheat-sheet of social media marketing content ideas below, you’ll never find yourself staring at a blank screen again.

21 Social Media Content Ideas

1. Articles and blog posts

If you have a blog, why not share the link to your blog posts and share the articles to your social media feeds.

What’s more, each blog post can be ‘repurposed’ and shared on social media.

Another option is to turn one blog post into chunk bite sized social media posts.

One more idea is to turn a ‘how to’ or ‘tip’ based article into chunks of social media content posts!

Take every opportunity to squeeze more life out of your blog posts! 

2. Evergreen blog posts

Repost your older ‘evergreen’ content (posts, videos, Live, etc) that is still relevant or has become useful again.

Better yet, you can repurpose the older content into newer posts.

For example, you can take screenshots of an older video and share it as photo posts.

3. Live videos

A survey conducted by the team at Vimeo and New York Magazine found that four out of five people prefer watching a Live video over reading a blog post.

What’s more, social platforms like Facebook do give Lives more organic reach.

If you haven’t presented a Live, then it’s time to get out of your comfort zone.

So start a ‘Live’ video, share great value in helping your viewers, and give your personal brand a lift in exposure.

4. Videos

Unless you have been living in the jungles of Borneo, videos are big.

Think Youtube. It’s the second biggest search engine behind Google.

So why not take advantage of the eyeball traffic it can bring.

Other video options include Facebook, Instagram, Tik Tok, IGTV and more.

The neat thing is you only need a smartphone, a tripod and sufficient lighting to create a decent video.

Again, if you are not posting videos you are missing out on more reach and engagement.

5. Bite sized videos

Video marketing doesn’t have to be complicated, and it doesn’t have to be a high end quality production.

In fact, it requires minimal editing, and can be shot in a matter of seconds.

Which is perfect for platforms like Facebook, Twitter and Instagram.

One way to create bite sized videos is to turn snippets of blog post into a video.

6. Animations

Another form of video to consider are Animated videos.

You can use a free tool like Animoto or Canva and it’ll quickly whip up the videos for you.

Another option for fresh content is to repurpose an old post or posts and turn it into a text driven video using a tool like InVideo.

7. Behind-the-scenes look

If you have followers, why not share a little bit of what you do.

You can share photos and videos that give your people an inside peek of the daily stuff.

Or … post photos or videos that showcase your events.

Or even, provide a photo peek into the creative planning behind your work, either a peek at equipment you use for LIVEs or some snaps of event preparations.

8. Quotes

Whether it is an affirmation or a motivational quote, people do like reading them.

You can even pull a snippet of your blog content or old social posts and fancy it up into a shareable quote using Canva. If you are borrowing the quote or message, please attribute it to the person or company.

9. Memes

10. Conduct interviews

Rather than a standard Q&A session, why not take advantage of Live platforms like Facebook Live … and turn it into a useful interview session.

Interviewing successful entrepreneurs or customers in your niche serves as a nice combination of information and entertainment.

Services such as BeLive and Streamyard makes it easy to conduct simple split-screen interviews in real-time on social platforms like Facebook.

This is a fantastic method of delivering value to your audience.

And as it is a social interview, it doesn’t have to be formal. For authenticity, plan it to be off the cuff and informal.

11. Tips, tricks and tutorials

12. Ask a question

One simple way to get more engagement is to ask your followers questions.

You can ask away on both Stories and text posts.

However …

Text posts generally get less engagement, and it is not as fun.

Instead, get funky with Facebook or Instagram Stories using the in-built features like poll, music, green screen, stickers and so on.

Below are 8 simple questions you can ask …

• I am looking for a business related book recommendation, have you read
  anything lately that you’ve love?
• What’s your favorite motivational quote? I could use a little kick today.
• What’s your favorite software or tool that makes your life easy?
• What’s your best tip for keeping yourself organized?
• What’s your favorite social network and why?
• Who’s your favorite person to follow online? I’m looking for some inspiration!
• You can only choose 1. Would you rather have Facebook or Instagram?
• What is your current favorite podcast?

Wink … why not swipe the above questions and post them on your social platform.

And start asking a question or for advice to boost engagement.

13. Fill in the blanks

A simple yet fun way to allow people to engage and comment their opinions.

Some examples of the fill in the blanks …

• Fill in the blank: My biggest social media marketing headache is ______
• Fill in the blank: If I had an unlimited social media budget I would spend it on _____
• Fill in the blank: ________________ always makes me feel inspired.
• Fill in the blank: ________________ always makes me feel cheerful.
• Fill in the blank: ________________ always makes me feel flattered.
• Fill in the blank: ________________ always makes me feel captivated.
• Fill in the blank: I find ________________ hilarious!
• Fill in the blank: ________________ always makes me feel appreciated.
• Fill in the blank: ________________ always makes me feel amazed.

14. Would you rather posts

My kids love to use it a lot at school and at home. And they get a lot of kick from the answers.

And it’s great for getting engagements on social media too.

A few examples …

• Would you rather be famous or the best friend of someone famous?
• Would you rather hike a mountain or lay on the beach?
• Would you rather have the ability to see 10 minutes into the future or 150 years into the future?
• Would you rather team up with Wonder Woman or Captain Marvel?
• Would you rather find true love today or win the lottery next year?
• Would you rather have 5 close friends or 10,000 Facebook friends?
• Would you rather lose all of your money and valuables or all of your
  photos?
• Would you rather have an easy job working for someone else or be your
  own boss but work incredibly hard?

Again, to grab more eye ball attention, post them with images.

15. This or that

16. Lifestyle posts

Share a slice of your life. Whether it be about a hobby, holiday travels, social stuff, attending events, personal questions or humor, just mix it up with personal content.

Bonus questions you can swipe and post include ..

• Tell us what you think about our new product?
• How’s your *Saturday* going so far
• What do you think about *insert topical trend*?
• What’s something you’re thankful for today?
• Have you done your Christmas/Easter/Valentine shopping yet?

17. Sharing a milestone

Reached a milestone?

Why not share your success with your audience.

Featured in an interview? Overcame a struggle? Earnt an incentive? Finally, got onto a Live video?

Let your people know.

Sharing these little moments allows people to have a bird’s eye view of your personal journey of growth.

And getting social about these successes doesn’t have to be about the product.

It’s about building your personal brand and the trust in YOU. 

18. Repurpose your content

The first 6 social media post ideas touched on repurposing blog posts and videos.

And it only makes sense, you repurpose and reuse your Live video, pre-recorded video and video animations for more reach.

One G.R.E.A.T way is to reuse your videos for podcasting.

You can simply use a free tool like Movie Make (Windows) or Real Player to extract audio for podcasting!

Or for a quicker and convenient option, YouTube to MP3 is a website that allows you to copy and paste your Youtube video URL, and it’ll convert it into a MP3 format!

Now that’s super sweet.

Another great content hack is to repurpose your older social posts and remix it with new images or videos.

Just think about it.

You put in a lot of time and effort in creating a piece of content.

Doesn’t it make sense to squeeze more juice out of every video you put out there?

For sure, repurposing an old content into a new post is one great way to keep your message in front of both new and existing audience.

19. Spotlight your customer

Have a few successful customers? Why not mention them, and give your appreciation of their support, or milestones. It’s a great way to showcase your product or service.

20. Share relevant content

Instead of writing a comprehensive 3000 word article, you can share (and credit) other people’s work in your niche.

By curating content, you’re showcasing your brand as someone who has his fingers on the pulse, and sharing content that will benefit your audience.

21. Give away something for free

Offer a free incentive (lead magnet like an online course, a guide, etc) to encourage readers to give up their email address, so you can build an email list of the very best prospects.

There you go …

21 straight-forward social media marketing content ideas for businesses to put into action now.

So set aside a time to plan your content on a calendar.

Focus on providing content of value (plenty of it) that will help your target audience.

And put them into action.

If you are using a Facebook business page, take advantage of the Business Suite scheduler and schedule out your content.

And when you do get engagements, reply back with meaningful comments and lead the discussion to where you would like it to end.

Want more ideas?

Here’s more ways to generate endless ideas for social content marketing.

Related Reading

Sincerely,

Jason Ou

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. 18 easy things you should post on social media for your business.

2. Social media marketing content ideas you can swipe and post now.

3. By the way, read this to get 6 content marketing strategies to generate red hot leads.

Attribution – Mark Harbert, postplanner, heyorca, business2community

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This post was last updated on 13 September 2022

Is it better to have a Facebook page or profile to build your business online?

In this post, I’ll cover the positives and negatives of each Facebook platform.

However, it’s important to highlight that you can have success just by using either one method … or both.

The only difference is, one method will not be able to allow you to scale your business fast.

And if you’re serious in taking the business to the next level, you want to have the option to grow the business long term … and automate most of the prospecting stuff.  

Which you do want … right?

I bet you do.

So let’s look at the differences between Facebook personal profile and page.

Facebook Business Page vs Personal Profile

1. Facebook Personal Profile.

There’s no question about it, you can have success with your own personal profile.

I’ve seen many well known marketers, networkers, entrepreneurs and friends make it work in their niche using their personal profile.

The big plus is …

It’s FREE to use.

And it’s the quickest way to get started on Facebook, especially if you do not have an advertising budget.

To kickstart it all, here’s three strategies to build your business.  It will show you how to recruit and build your business with a personal profile.

But no matter the strategy you move forward with, know your target audience and lead with value that will benefit your audience.

However, please bare in mind the first negative below.

And It’s a BIG one too.

Negative #1 : Limited Reach

The big issue with a personal profile is that you cannot have more than 5,000 friends.

Plus, if you’re looking to take the business to the next level, you simply cannot.

Fact is, good old Facebook doesn’t want you to use it as a platform for business.

It’s against Facebook’s policy to operate a business from your personal profile.

In other words, your Personal Profile should be the place for keeping up with friends and family.

And if Facebook believes that you are using your personal profile against their terms and conditions like …

– Posting a bunch of self serving ad links on the newsfeed, or
– Private messaging people the wrong way

You can risk an account suspension.  

If Facebook ever sees that you are using your personal profile for business purposes, such as posting a bunch of links and crowding everybody else’s News Feed with a bunch of self-serving junk they’re not really interested in, then you could have your account suspended.

The consequences are worse if you use private messaging in the wrong way. You could be permanently banned.

Negative #2 : You Can’t Advertise.

This is a major problem.

Especially if you want to grow the business big and fast.

You cannot run ads from a personal profile.

That means …

If you want to get your message out to a larger audience, and in quick time, you simply cannot.

Without a tool to expose your business on a wide scale, you will be seriously disadvantaged.

Which conveniently leads me to …

2. Facebook Business Page

Facebook Page

Look, if you want to scale your business in a manageable way, then a Business Page will solve the problems of using a personal profile.

The only minor drawback, you won’t have friends and family interacting on the page.

But you do have the option to ‘invite’ them to check out the page.

Let’s delve into it more …

Positive #1: Enormous Reach.

Using a Facebook page gives you the platform to massively widen your exposure and attract the people most interested in what you have to offer.

And the biggest benefit of starting a Facebook Page, you can leverage their advertising platform and reach out to over 1.5 billion monthly active users

For as little as two dollars a day, you can start running Facebook Paid Ads to get your message out to a target audience and start generating leads to your business.

What’s more you can run ads that re-targets a ‘Custom Audience’, your warm audience.

These are a group of people who have engaged on your videos and posts, and visited your website.

And will be more receptive to your content and marketing.

With Facebook paid ads, you can passively grow your audience and create a steady stream of new prospects who are eager to learn more about your business.

Which is a nice way to scale the business.

Positive #2 : Keeps It Professional.

My personal choice of using Facebook.

I like to keep it personal with my personal profile.

Only when a friend or family member wants to check out what I do, I’ll send an invite.

But with my Facebook Page, it’s my hub for building the business.

And building my brand.

Not only does it keep Facebook happy, it’s more professional to do so.

Positive #3: A Place For Lead Generation

A Facebook page is designed for the use of generating more leads and sales from an ever-expanding audience.

Which is awesome for a business.

Just by consistently posting content of value (Live video, videos, posts, images) to people in your niche, you can potentially gain new fans and followers organically … FREE.

Positive #4: A Business Asset.

The huge advantage of using a Page is that as you are operating a business professionally, you’re building an asset.

Overtime, this asset becomes a massive time saver where you can set an engagement strategy, and let it run on autopilot.

Can you imagine how much time you can save?

Unlike a personal Profile, you have to continually post new stuff, annoy a whole bunch of friends and family, see the post vanish in a heartbeat without much traction.

And more likely, most people you’ve ‘friended’ are probably using the same strategy.

Basically spamming each other, and taking up each other’s newsfeed, which drowns each other’s posts out.

However, with a Facebook Page, you can post out your informative posts, generate more exposure organically and start paid ads to passively generate leads, customers, and recruits even while you sleep, or out for a round of golf.

Positive #5 : Schedule Posts And Story.

This is a huge time saver.

Using the Facebook Business Suite from a laptop or a mobile device, you can easily batch your content and have it scheduled to go out on autopilot.

In fact, I have 2 weeks of content scheduled and ready to go.  

Which you can’t do on a personal profile.

With that said, start your Facebook marketing journey by focusing on the second strategy as outlined in this article Two Facebook Marketing Strategies To Focus On Building now.

In closing … 

When it comes to choosing between a Facebook Profile or Page, there’s no right or wrong.

To be successful on either platform, it’s really about connecting with your ideal audience and building up the trust factor.

Which means getting crystal clear on your market, like what are their problems (not yours) and finding solutions to help fix them.

But if you really want to scale a business, then a Facebook business page is the way to go.

Unlike a personal profile, you can use a page to promote your business and personal brand online.

And it has many advantages.

You have the option to use Facebook advertising to grow a warm audience … and in quick time.

You do have the ability to schedule out your posts on autopilot.

Which gives you both leverage and automation.

And helps position you as a person of trust, and as a professional entrepreneur.

If you got value from this post feel free to share it!

And to help you crank out a never endling flow of social content, I’ve compiled a cheat sheet “93 Social Media Post Ideas You Can Use To Attract The Best Prospects And Boost Your Engagement“.

You can download it by clicking on the button below!

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. The big difference between Facebook profile or page.

2. How you can leverage and scale your business!

3. If You’re Sick of Chasing People And You’re Ready To Have Them Chasing You Then Click Here.

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You can learn more about this service here.

Repurposing video content is an effective way to scale your content.

Don’t waste one single Live Video when you stop broadcasting.

Because, if you treat it as a one time thing, you will be missing out on more traffic, more leads and more sales.

That’s a big mistake I made early on. I would go Live, end the broadcast and just leave it alone with no second thoughts.

Then, I would just check the stats to see the reach and engagements.

Bad idea.

However, you can breathe more life into your Live videos simply by repurposing video content.

What Does It Mean To Repurpose Your Video Content?

Think of it as reusing video content, like your Live stream.  This means for me, I can turn an existing video content into different formats so I can increase my reach.

Which is a fantastic way to scale.

Before I go on: It’s no secret that video marketing, especially Live video streaming, is huge.

Not only can it generate more exposure, it can help quickly boost your personal brand. Only, if you focus on delivering content that helps people.

When it comes to Live broadcasting, the biggest challenge is to get it in front of the people who need to see it.

Sometimes, the platform will give you a good reach. Other times, not so.

And it sucks when the algorithms can dictate the reach your videos can have.

This is when repurposing video content greatly helps!  

What Are The Benefits of Repurposing Content?

The main benefits of repurposing video content are:

• If you have an existing content that has performed, you can recycle it as it might have a chance to generate the same result, or better.
• Let’s face it. Not every content will be a winner. Why not repurpose a Live video that didn’t perform well, spruce it up and give it a chance to redeem on another platform.
• Increase your reach across different platforms. 
• Increase your brand presence online.
• Optimize your time. This means, by reusing one piece of existing content, you not only save time, you can scale and focus on other areas of the business. 

How Do I Repurpose Live Video on Facebook?

Now, if you want to turn your Live videos into multiple pieces of content, I’m going to share some well known ways to repurpose them.

You may even find the following strategies boring.

But, it’s so easy to do. Just needs a bit of your time.

But if you want more exposure, it’s worth the effort.

The big plus of repurposing video content. You’ll be stressing less over content creation. I know I have. Here we go:

1. Don’t Turn Your Back on YouTube

Youtube is wildly popular. You wouldn’t want to miss out on this opportunity here to get more eyeball traffic to your content.

And if you optimize it well for the community, you can get some Youtube love (and some Google love too).

To get it going, I’m going to assume you’ve been Live broadcasting from your Facebook Page. And recording the video on landscape.

Simply, go to ‘Creator Studio’, which by the way is a neat tool for managing and scheduling your content.

Then visit the ‘Published’ tab.

Select ‘Live Videos’, choose the Live video and then ‘Download HD’.

You can even do this with pre-recorded videos too.

While you’re at it, make sure you add an ‘intro’ and an ‘outro’ for your videos. It’s a way to jazz it up for the community.

Another way to get a presence on Youtube is with Shorts (videos under 60 seconds). Again, hugely popular.

You can easily clip one of your long form videos into Shorts using the Youtube App (or even Canva), and publish it there.

And, if you want to skip the editing stuff, you can easily record a portrait video for shorts.

I’ve gotten quick traction with Shorts. More so than my Long form videos. So give it a go.

2. Turn It Into a Story

Facebook story gets top billing on newsfeed. So, it makes sense to take advantage of this prime real-estate for more eye traffic.

With Creator Studio, you can clip your Live Videos and Long form videos for Facebook (and Instagram) Story and Reels. It’s just another boring way to reuse your videos for more exposure.

You can even do this with the Youtube App. Simply trim and select the clip you want, and you’re good to go with Shorts (and even on Story too).

3. Turn It Into A Blog Post

This can be either an easy or harder task.

For the easier way, you can use Rev or Simonsays to transcribe your video. Once it’s done, tidy up the transcribed text, and then post it with the video.

If you want to go the manual way, you can use ‘Creator Studio’ or even Youtube to grab the transcription, which then requires editing, as it will not be entirely accurate.

Depending on the length of your video, this will require a bit of your time.

However, I’m surprised with the accuracy of the AI transcription. Not bad at all.

But I must admit, I normally prefer creating the video content (Live or pre-recorded) around the topic of my post. Which for me, I found it easier to craft the video script for.

This means, I would firstly create the blog post content, edit it, then create the outline for my video, go Live and then ’embed’ the Live Video (or Youtube video) along with the post.

4. Bribe Your Readers

A free bribe can be awesome. No, I don’t mean bribing a police officer out of a speeding ticket.

Much like step 3 above, you can easily record your video, get it transcribed and then turn it into a handy lead magnet (a guide, or even an ebook).

You know, the ones you can bribe your leads, in exchange for an email address

It’s a fantastic way to build an online audience by turning them into email subscribers with a FREE bribe.

I’m big on building an email list, because it can help build a relationship based on trust and value. This means, helping email subscribers as best I can.

Why not bribe your reader, at every chance.

5. Lend Your Voice To Podcasting.

Your voice can be helpful too.

You see, there’s a big pocket of people who love listening to audio. And you can easily extract your audio component from any video for podcasting.

If you’re on Windows, you can use Movie Maker to ‘Extract Audio’ or google online for an audio extractor to get it done.

Once you have the MP3 file, you can then start podcasting the episodes and get it out to various podcast directories.

Nice.

Give It A Go Now.

How I wish I had taken advantage of my Live Videos earlier. Simply by repurposing video content, I could have scaled my content marketing, saved lots of time and increased my reach.

The next time you broadcast, make sure you turn every Live Video into a valuable piece of content, and give it new life across different formats.

Start with one now, and recycle it every time.

And then experiment with other channels. Get it out and see what works for you.

The ones that do work, replicate it. So you can passively attract the best prospects online.

Although it will require a bit of time and effort to put together, it will be worth the effort.

There’re just some boring ideas you can use now, to take your Live Videos further.

Simply by repurposing video content, you’ll be squeezing more out of your videos for more exposure.

If you got value from this post feel free to share it!

And to help you get the most from this post, I’ve compiled a free mini workbook. A downloadable PDF version of this post plus 3 action questions to get you started, now.

You can click on the banner below.

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. If you don’t like direct selling, then focus your attention on attracting the right people.

2. Why following the right numbers can help scale your reach, and even sales.

3. If You’re Sick of Chasing People And You’re Ready To Have Them Chasing You Then Click Here.

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Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

Attraction Marketing Formula

If you have been struggling to recruit more people and are just tired of the rejections. Here’s a way to automate your prospecting and build a system that passively attracts people to your business, all online, while you sleep … then I strongly encourage you to check out this product here.

You’ll learn how to grow your network marketing business, without dealing with rejection. You’ll learn how to recruit people without the daily grind of prospecting!

So if you’re ready to get started…

Simply click here now 

Bye for now,

Jason Ou