Read this if you want to generate high quality leads using an attention grabbing headline formula.

It’s a 9 word sentence that can help generate red hot leads to your business in quick time.

You can use it for a social media post to plug a free lead magnet, or even use it for paid advertising.

There’s no messing around with 1500 word content. Because that would take hours or even days to edit and polish up.

I’ve got no time for that.

Just a bit of copy (like a sentence or two) to get the attention of the people you want to your business.

Then set the budget, set a couple of parameters, find an image, load a lead magnet or a compelling offer and then let Facebook do the rest.

And it starts with “Read This If You Want to“

Here’s proof:
“Read This If You Want to Take Great Photographs” is a top selling photography book on Amazon.

That 9 simple word title alone not only grabbed the attention of the people who are interested in taking eye-catching snaps, it sold well over 300,000 copies.

You can check it out on Amazon.

Don’t know about you, but that’s not shabby at all.

The guy I credit for bringing the attention to this dog whistle copy is Frank Kern, a brilliant marketer.

He stumbled onto this Amazon book because the title blew his mind.

It was simple. It was to the point. It was targeted only at readers who wanted to take great photographs.

That’s it.

Now, that’s what I like.

But first …

What’s a Dog Whistle Copy?

In a nutshell, it’s a type of copy that ONLY your ideal prospects are going to read, hear or pay attention to, and is likely ignored by everybody else.

It’s really how an actual dog whistle works. It grabs the attention of dogs only.

Using this 2 sentence framework, I can quickly and easily set up a Facebook Ad campaign with a simple one or two line sentence aimed at grabbing the attention of my ideal customers.

Like this previous Ad I set up below …

“Read this if you want to attract and enroll a downline without prospecting or dealing with rejections.“

(This is just one of a few headlines I tested. You should too!)

Which only spoke to network marketers who wanted to grow a business without chasing or begging.

This then allowed me to offer interested prospects a FREE lead magnet to give up their name and email.

The good news – I was able to attract the best prospects to me passively.

Which then allowed me to build a relationship based on delivering more value and trust.

Other headline examples

“Read this if you want to drop two sizes and shrink belly fat in six weeks! “

“Read This if you want to build a huge list of laser-targeted prospects on a bootstrap budget“

Give It A Go Now.

If you want a simple yet fast way to grab the attention of the people you want for your business, then you need to …

Figure out who your ideal customer is.

Figure out their problems.

Then craft a Dog Whistle copy simply by starting with Read This.

Then offer a solution like a free guide or video course to get a lead to give you their email.

The ones that do sign up are the best prospects you want to work with.

Keep growing your email list.

Keep following up to build up the trust by over delivering good content.

And then later, sell to them.

Now, this is how to attract prospects to your business online.

If you got value from this post feel free to share it!

And to help you get the most from this post, I’ve compiled a free mini workbook. A downloadable PDF version of this post plus 3 action questions to get you started, now.

You can click on the banner below.

P.S In case you’re one of the people (like me) who skim to the P.S before you read the page, here’s what this is about:

1. Learn how to attract prospects to your business with this one line ad formula.  

2. This Proven 9 Word Sentence Sold Over 300,000 Copies. Here’s How You Can Use It. 

3. If You’re Sick of Chasing People And You’re Ready To Have Them Chasing You Then Click Here.

Aweber

Building an email list of a growing audience is essential for the longevity of any business.  This autoresponder service is easy to use, and it is a great starting point for someone looking to kickstart their email campaign. You can try their free account here.

WPX Hosting

It’s a web-hosting service I love using.  It specializes in WordPress hosting, and depending on what package you opt for, you can host 5 or more sites on one account. The best bit is – the quick turnaround in support is top notch.

For bloggers who have an established blog, this is a fantastic option.

You can learn more about this service here.