5 Ways to Repurpose Facebook Live Videos For More Reach
Not only is Facebook Lives a fantastic platform for building engagement, you have access to a few benefits
1. Built-In Analytics features to track video performance.
2. Access to the world’s largest online audiences on social media.
3. You have the ability to launch your live videos with Facebook paid ads to reach more of your target audience.
4. A flexible platform for both internal or external business use.
But did you know you can repost a Facebook Live video and leverage it to drive more traffic leads and sales?
Most marketers think that Facebook live is a one time thing.
However, you can repurpose the Facebook live videos and turn the video into a long lasting evergreen content for your marketing purposes.
You can post the videos to YouTube, Instagram, your blog and more.
In this post you’ll learn how to repurpose Facebook Live Video and create more leads, sales and sign-ups for your business.
5 Ways to Repurpose Facebook Live Video
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1. Repurpose Facebook Live Video for YouTube
YouTube is the second largest search engine in the world.
So why not take advantage of it as YouTube can provide additional opportunities and traffic for your content to be found.
When you optimize the video properly for YouTube, your video might get indexed on Google search.
Giving you more organic reach. Potentially, more leads.
Which is a major reason to repurpose your Live video for YouTube.
A note here :
Facebook Live and YouTube are two entirely different platforms.
Please do not ‘upload’ a vertical Live video format ‘as is’ without any changes.
Do yourself a big favor and optimize it … and edit the video (with transitions, captions intros and outros) for a good YouTube experience.
And take advantage of Youtube Shorts – it’s like Tik Tok – and it’s huge too.
So grab the best part of your Facebook Live, edit in portrait mode and upload it as Shorts for more organic reach.
2. Embed the video into a blog post
This can be easily done by using the embed option by clicking on the three dots.
From the drop-down menu select Embed.
Once you have embedded the Facebook Live video, you can then write a blog post around the topic of the video.
3. Transcribe Your Video
Now, if you hate writing, this is for you.
Download your Facebook Live video (with a free tool like Fdown.net) and have it transcribed using a service like Rev.com or SimonSays.io
Both tools are simple to use, inexpensive and has a quick turn-around.
With the transcribed content, you can post it to your blog and include the video.
Yes it may be the same content, but remember, some of your people will prefer reading over watching a video.
But … you now have a new, valuable blog content.
As well, you can take the best bits of the content as micro content and post it as social content. No more stressing on what to post!
And to extend the mileage of the content, spin (try Quillbot, it’s free) the transcribed content for more social postings or into a new blog.
4. Repurpose Facebook Live video into a podcast
Look, Podcasting is a major medium, and it shouldn’t be overlooked.
And there are many people who love listening to podcasts.
Best thing is …
You can listen to any podcast while you’re on the go.
Which is very convenient.
To kickstart your own podcasting, here’s a quick hack.
Download a free software tool like Movie Maker or Real Player.
These nifty tools have a simple function that allows you to extract the audio content from the Live video, and then turns it into a MP3 format.
With the MP3 file, you simply upload it to your podcast host and launch your episodes.
For more organic traffic, create a podcast RSS feed and submit it to Podcast directories!
For podcast hosting solutions, there are many services to choose from – Buzzsprout, Blubrry, Castos, to Podbean – just to name a few
5. Edit your Live Video to share on other social platforms
YouTube is not the only platform for sharing and which videos other social media platforms like Pinterest Twitter and LinkedIn happy option to promote videos.
Although every social platform is built differently, expect different results.
What works for one platform doesn’t necessarily mean it will be as effective on the other platform.
And you might want to re-edit (or trim) the Facebook Live video to suit the platform for a good user experience.
For platforms like Pinterest and Instagram, you would trim your Live down to between 10 to 15 seconds. Just make sure you include a ‘Call to Action’ at the end of the trimmed down version.
Editing Facebook Live videos (like paying attention to the aspect ratio, style and objective) for each social platform is a must.
Not only will it enhance the user experience, it will be more effective for lead generation.
So skip the quick re-upload job.
There you have it. Five simple ways to promote and extend the life of your Facebook Live videos.
With video marketing, it is an effective tool to build your personal brand. Not only do videos lend your voice and image to your brand, it can quickly build a relationship with your audience.
It’s what we want.
And it is an awesome platform to share loads of content. Great content that benefits your target audience.
Which helps build the know, like and trust.
Plus when you repurpose the Facebook Live videos, you have turned one piece of video content into multiple pieces of evergreen content, giving you more reach and more content.
And with very little extra work.
WITHOUT HAVING TO CHASE PEOPLE DOWN…
… & GROW A BIG TEAM FAST
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Bye for now,
Jason Ou
Hi, I’m Jason Ou (surname aka, Oh). I am a Solopreneur and Blogger. My mission is to help fellow entrepreneurs (like you) to profit from their passion online. Let’s connect on Facebook now.